Manager, Fan Engagement (Brazil)

National Football League (NFL); São Paulo; Presencial; BRL 260.000 - 315.000; Tempo integral

Resumo da oferta

A NFL busca um Gerente de Engajamento de Fãs para liderar iniciativas de crescimento do engajamento no Brasil. O profissional será responsável por planejar e executar campanhas, colaborando com diversas equipes de marketing. A posição exige fluência em português e inglês e experiência sólida em marketing, além de habilidades analíticas e de gerenciamento. O trabalho ocorrerá presencialmente em São Paulo, sem opções remotas ou híbridas.

Qualificações

• Formação superior em Marketing/Digital, Administração ou áreas relacionadas.
• Mínimo de 5 anos de experiência em marketing ou engajamento de fãs.
• Fluência em português e inglês, tanto falado quanto escrito.

Responsabilidades

• Planejar, executar e monitorar iniciativas de engajamento de fãs no Brasil.
• Gerenciar e monitorar KPIs de desenvolvimento de fãs diariamente.
• Colaborar com equipes de Insights e Dados para entender tendências.

Conhecimentos

Habilidades analíticas

Comunicação

Resolução de problemas

Gerenciamento de equipes

Multitarefa

Formação académica

Graduação em Marketing/Digital, Administração, Negócios ou áreas relacionadas

Ferramentas

PowerPoint

Excel

Word

Descrição da oferta de emprego

The Fan Engagement Manager is a key role for ‘NFL Do Brasil’, responsible for the growth and expansion of the NFL fan base in Brazil from planning, executing and tracking all Fan Engagement initiatives, tentpoles and campaign in the territory, including but not limited to: fan communication strategy; initiative and relationship management with local influencers, creators and celebrities; management of 1:1 fan journey and database communication campaigns; promotional inventory management on both partner and NFL Brasil owned & operated (O&O) platforms and channels; NFL Club relationship management; and local agency and vendor management.

This position will report to the Marketing lead and will be based in São Paulo, Brazil.

Responsibilities

• Ensure the planning, execution, delivery, and tracking of all fan development initiatives and campaigns in Brazil, working closely with several cross-functional marketing teams such as Strategy & Planning, Insights, Fan 1:1 Marketing, DTC Marketing, Club Marketing, etc.
• Collaborate with the NFL Insights and Data & Analytics teams to better understand Brazil fandom and behavioral trends to better inform marketing decisions and attract new audiences including game and live events.
• Manage and monitor Brazil fan development KPIs reporting daily, weekly, and/or monthly (initiative dependent).
• Develop local influencer, creator and celebrity engagement pipeline, as well as content and tentpoles from ideation to execution and reporting in partnership with functional NFL teams overseeing agencies’ relationships.
• Brief, manage and oversee the relationships with the different local and global agencies for influencers, BTL (production & execution of events), market research local partners and database vendors.
• Manage and track NFL O&O inventory from NFL.com to mobile apps and newsletters.
• Coordinate and oversee NFL Fan Tracker, research needs and viewership from briefing to presenting (internal and external) working closely with the NFL Insights team.
• Support and lead Global Marketing Program (GMP) marketing initiatives with all participating NFL Clubs.
• Management of seasonal marketing partners and potential interns/collaborators (outsourcing)
• Management of fan engagement agencies and third parties (market research, loyalty & acquisition programs, etc.)

Required Qualifications

• Degree educated (Marketing/Digital, Administration/Business, Finance and/or related)
• Minimum 5 years’ experience
• 1 year management experience leading people/teams (agencies, vendors, stakeholders, others)
• Fluent in Portuguese and English (both spoken and written)
• Strong analytical skills with the ability to interpret insights and data to drive fan engagement strategies
• Proficient on marketing terms, digital, market research and innovation
• Proven creative problem-solving skills and a solutions-focused mindset
• Strong communication, drive, and presentation skills
• Proficiency in using PowerPoint, Excel and Word to develop presentations and budgets
• Multitasking skills and good time-management skills
• Passport (for travel to US, MX, Europe)

Other Key Attributes / Characteristics

• Sports/Entertainment/FMCG/market research/marketing experience preferred but not essential (ideally knowledge of NFL to facilitate the process).
• A strong team player, comfortable working collaboratively, virtually, and independently.
• Deadline and results-driven, with strong organizational skills.
• Ability to effectively manage multiple projects and assignments simultaneously, and communicate effectively, both internally and externally.

R$260.000 - R$315.000 BRL

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes: What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude
• Embracegrit,free from ego orentitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than justambition
• Encompasses an incredible work ethic with an agile mindset

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

What is your current address? *

Are you legally authorized to work in the country where this position is based? * Select...

Are you capable of performing the essential functions of the job for which you are applying to, with or without a reasonable accommodation? * Select...

If you are a candidate with a disability and require accommodations to participate in the application and/or interview process, please let us know. You may request accommodations by contacting HR Answers at [e-mail]. We will work with you to provide reasonable accommodations to facilitate your participation in the application and interview process. You may also indicate you will need accommodation by selecting "yes" or "no" below: * Select...

Are you a family member of a current NFL employee? It is the policy of the League Office not to employ family members of employees, or any individual otherwise working or performing services for the NFL, including full time, part time, temporary, intern or seasonal employees. Family members include your spouse, domestic partner, child, parent, grandparent, brother, sister, mother or father in law, nephew, niece, aunt or uncle. * Select...

This job requires working in-person from our NFL office in São Paulo, Brazil. Are you able to meet this requirement with or without a reasonable accommodation? * Select...

Are you a current or former an employee of the League, an NFL player, or an employee of one of the 32 clubs? If so, please select the employment type: * Select...

This is to capture current and former employees of the NFL.

What are your target compensation expectations? *

At the NFL, in-person work at our offices is a top priority, as it allows us to collaborate more effectively, build stronger connections, and foster the culture that drives our success.By selecting yes, you acknowledge that you can fulfill our in-office requirement of five days per week, with or without a reasonable accommodation, and without financial relocation assistance. * Select...

Are you fully fluent in both Portuguese and English, with the ability to speak, read, and write proficiently in both languages. Select...

Data Collection

In order to comply with certain governmental record keeping and reporting requirements, the National Football League invites our candidates to self-identify their race, ethnicity and gender, and it also requests that candidates indicate whether or not they are a veteran. The submission of this information is voluntary and candidates can elect to not disclose this information. This information will not be used to make any employment related decisions. The information provided will be used in accordance with applicable laws and regulations.

Do you identify as a member of the LGBTQ+ community? * Select...

Sexual Orientation * Select...

Do you identify as Middle Eastern/North African descent? * Select...