Lifecycle Marketing Manager

Playlist; Rio de Janeiro; Híbrido; BRL 80 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Diversity and inclusion policy

Flexible work environment

Resumo da oferta

Playlist is seeking a Lifecycle Marketing Manager to develop effective programs aimed at reactivating users and converting new leads. You will utilize email, SMS, and in-app channels to engage users through data-driven strategies. The ideal candidate has over 3 years of experience in growth marketing or CRM.

This role requires strong analytical skills and proficiency in tools like Braze, Asana, and JIRA. Join Playlist to help reshape technology in lifestyle marketing.

Qualificações

• 3+ years of experience in growth marketing, lifecycle or CRM marketing.
• Strong analytical skills to turn data into actionable insights.
• Hands-on experience with user acquisition or growth marketing.

Responsabilidades

• Own the strategy and roadmap for reactivating lapsed users.
• Analyze engagement data to uncover drivers of reactivation.
• Design and run A/B tests to improve KPIs like engagement.

Conhecimentos

Growth marketing

Lifecycle marketing

Data analysis

Project management

A/B testing

SQL

Ferramentas

Braze

Asana

JIRA

Descrição da oferta de emprego

About the Company: At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real‑world connections.

Lifecycle Marketing Manager (Leads & Reactivation)

As the Lifecycle Marketing Manager (Leads & Reactivation), you will develop and execute lifecycle programs that bring lapsed and churned users back into the experience and help convert new leads through owned channels including email, push, in‑app, and SMS.

Reactivation will be the primary focus of this role, with an emphasis on understanding user behavior, identifying growth opportunities, and turning insights into high‑impact campaigns. You'll work hands‑on in Braze and in‑house tools while partnering closely with Product, Creative, Analytics, and Finance to shape programs that improve reactivation, lead conversion, and engagement. This role is ideal for someone who can move confidently between strategy and execution, bring structure to complex work, and use data to form a clear point of view.

• Own the strategy and roadmap for reactivating lapsed and churned users and converting new leads through lifecycle channels including email, push, in‑app, and SMS
• Analyze engagement, cohort, and customer behavior data to uncover drivers of reactivation, lead conversion, and churn recovery
• Build and manage the experimentation roadmap across messaging, incentives, audiences, channel mix, and timing
• Launch and scale lifecycle campaigns from ideation through rollout using Braze and in‑house tools
• Design, run, and analyze A/B tests that improve KPIs such as reactivation rate, lead‑to‑activation rate, and engagement
• Map consumer flows, identify friction points, and recommend scalable solutions or short‑term testing opportunities – define lifecycle KPIs, maintain reporting, and share clear insights, forecasts, variance explanations, and recommendations with stakeholders
• Partner with Creative, Product, Analytics, and FP&A to align lifecycle priorities and drive high‑impact growth initiatives

Experience You Bring

• 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data‑driven marketing role
• Hands‑on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
• Experience owning lifecycle programs from strategy through execution, measurement, and optimization
• Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
• Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
• Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight
• Strong Excel skills and working knowledge of basic SQL for self‑serve data pulls
• Familiarity with Braze or a comparable email or lifecycle service provider, and experience using project management software such as Asana or JIRA

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.