Lead Field Marketing Specialist - B2C

Vtex; São Paulo; Presencial; BRL 180 000 - 260 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

SulAmérica Health coverage

Dental Plan (Sulamerica Odonto)

Life and travel insurance

Meal allowance (R$ 1,077 / month)

Friday in Focus: personal development

Transportation Allowance (optional)

Totalpass (optional)

Resumo da oferta

VTEX Brazil is seeking a Lead Field Marketing individual contributor focused on the B2C segment. You will translate marketing strategy into strong execution, build relationships, generate demand, and reinforce VTEX’s market presence.

You’ll plan and execute the B2C Field Marketing strategy, including events, content initiatives, sponsorships, partnerships, and brand activations. You will also support demand generation and customer acquisition with campaigns tailored to diverse audiences.

Qualificações

• Solid experience in Field Marketing, B2B or B2C Marketing, Events, Communications, or related areas.
• Strong experience planning and executing events.
• Excellent written and verbal communication skills.
• Ability to transform complex topics into simple, clear messages.
• Comfortable creating content for different audiences and channels.
• Experience negotiating and managing sponsorships, partnerships, suppliers, or external stakeholders.
• Builds strong relationships with customers, partners, suppliers, and internal teams.
• Organized, autonomous, and able to manage priorities in a fast-paced environment.
• Hands-on approach with ownership and execution.
• Digital mindset and familiarity with using AI tools in daily work.
• Curious, creative, collaborative, and results-focused.

Responsabilidades

• Planning and executing the Field Marketing strategy for the B2C segment.
• Leading the planning and delivery of proprietary and third-party events.
• Developing content, communication, and relationship initiatives that strengthen the VTEX brand.
• Supporting demand generation and new customer acquisition initiatives.
• Building and managing relationships with customers, prospects, partners, promoters, and detractors.
• Identifying, negotiating, and managing sponsorships, partnerships, and strategic activations.
• Working closely with Sales, Customer Success, Marketing, Product, and ecosystem partners to drive business results.
• Creating campaigns and narratives that translate products, solutions, and market trends into simple and relevant messages.
• Using Artificial Intelligence to improve productivity, content creation, planning, and execution.

Conhecimentos

Field Marketing

B2C Marketing

Events Planning

Content Creation

Sponsorship Negotiation

Stakeholder Management

AI Tools

Cross-functional

Organization

Descrição da oferta de emprego

About the Role

We are looking for a Lead Field Marketing individual contributor to join VTEX Brazil, with a primary focus on the B2C segment.

In this role, you will be responsible for turning marketing strategy into strong execution, building relationships, generating demand, connecting different audiences, and strengthening VTEX’s presence in the market.

You will plan and execute the B2C Field Marketing strategy, including proprietary and third-party events, content initiatives, sponsorships, partnerships, and brand activations. You will also support demand generation and customer acquisition initiatives, creating campaigns and narratives that make our products, solutions, and market trends clear and relevant to different audiences.

Your responsibilities will include:

• Planning and executing the Field Marketing strategy for the B2C segment.
• Leading the planning and delivery of proprietary and third-party events.
• Developing content, communication, and relationship initiatives that strengthen the VTEX brand.
• Supporting demand generation and new customer acquisition initiatives.
• Building and managing relationships with customers, prospects, partners, promoters, and detractors.
• Identifying, negotiating, and managing sponsorships, partnerships, and strategic activations.
• Working closely with Sales, Customer Success, Marketing, Product, and ecosystem partners to drive business results.
• Creating campaigns and narratives that translate products, solutions, and market trends into simple and relevant messages.
• Using Artificial Intelligence to improve productivity, content creation, planning, and execution.

For this position, you are required to attend the São Paulo office four days a week, from Monday to Thursday, with remote work on Fridays.

About the Team

You will join the VTEX Brazil Field Marketing team and work closely with multiple internal teams, including Sales, Customer Success, Product, and other Marketing functions.

The role is highly collaborative and has frequent interaction with customers, prospects, partners, suppliers, and other members of the VTEX ecosystem. You will help connect these audiences, identify opportunities, and turn ideas into initiatives that create demand, strengthen relationships, and increase VTEX’s relevance in the B2C market.

We value people who combine strategic thinking with hands‑on execution and who are comfortable taking ownership from initial planning through delivery and analysis.

Who you are

• You have solid experience in Field Marketing, B2B or B2C Marketing, Events, Communications, or a related area.
• You have strong experience planning and executing events.
• You have excellent written and verbal communication skills.
• You can transform complex topics into simple, clear, and relevant messages.
• You are comfortable creating content for different audiences and channels.
• You have experience negotiating and managing sponsorships, partnerships, suppliers, or external stakeholders.
• You build strong relationships and can work effectively with customers, partners, suppliers, and internal teams.
• You are organized, autonomous, and able to manage priorities in a fast‑paced environment.
• You have a hands‑on approach, a strong sense of ownership, and a high level of execution.
• You have a digital mindset and are familiar with using Artificial Intelligence tools in your daily work.
• You are curious, creative, collaborative, and focused on achieving results.

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high‑tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, www.vtex.com.

Benefits

You’ll be entitled to a comprehensive benefits package, including:

• SulAmérica Health coverage
• Dental Plan (Sulamerica Odonto)
• Life and travel insurance
• Meal allowance with Flash card (R$ 1,077 / month)
• Friday in Focus: dedicated Friday afternoons for personal development and well-being
• Transportation Allowance (optional)
• Totalpass (optional)
• + many more!