Latam Marketing Specialist (Lead Management)

buscojobs Brasil; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading global technology company is seeking a LATAM Marketing Specialist to drive lead management excellence and oversee lead to pipeline to revenue performance in São Paulo, Brazil. The ideal candidate has 5+ years of experience, strong analytical skills, and proficiency in CRM tools, along with fluency in English, Portuguese, and Spanish. This role involves ensuring efficient handling of marketing-generated leads and optimizing lead flow strategies.

Qualificações

• Minimum of 5 years of experience in lead management and/or sales processes.
• Strong understanding of lead funnels, conversion metrics and benchmarks.
• Highly experienced in marketing technology tools, marketing automation platforms, CRMs, lead management systems, and dashboards.

Responsabilidades

• Drive lead management excellence and oversee lead to pipeline to revenue performance.
• Ensure marketing-generated leads are efficiently nurtured, qualified, and converted.
• Implement and optimize lead scoring and qualification frameworks.

Conhecimentos

Lead management

Analytical skills

CRM systems

B2B marketing

Fluent in English

Fluent in Portuguese

Fluent in Spanish

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Salesforce (SFDC)

HubSpot

Marketo

Eloqua

Descrição da oferta de emprego

LATAM Marketing Specialist (Lead Management)

BRL 120.000 - 160.000

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Job Description:
As Lead Development Specialist, you will drive lead management excellence and oversee end-to-end lead to pipeline to revenue performance. This is a key role in the Latin America B2B marketing organization and should bring consistency and global standards to our GEO demand generation processes and execution, leading it for ISG, SSG and IDG.

The ISO Lead Development Specialist supports the Latin America B2B marketing strategy and connects with the global B2B groups to ensure alignment in process and report standardization. Alongside will collaborate with the local marketing teams providing right sized B2B demand generation management system and coordinate the end-to-end lead flow process and reports. The individual will also lend support to the region with trainings on systems and tools, interfacing with agencies to enable data flowing seamlessly, assisting regions with demand gen programs and campaigns reports, and supporting data analysis and measurement for improved ROI.

Key Responsibilities:

• Ensure that marketing-generated leads are efficiently nurtured, qualified, and converted into high-quality sales opportunities that drive pipeline and revenue growth.
• Oversee the journey of leads from initial marketing engagement to sales qualification, ensuring a seamless and efficient process.
• Partner with sales and marketing teams to ensure leads are properly nurtured and transitioned into revenue-generating opportunities for pipeline growth.
• Implement and optimize lead scoring and qualification frameworks, working closely with local marketing, campaigns manager, lead development and inside sales teams.
• Track key metrics (MQLs, SQLs, conversion rates, pipeline contribution) and optimize lead flow strategies, while providing insights and process improvement recommendations.
• Report marketing leads to sales teams, ensuring alignment on goals, lead follow-up, and feedback loops.
• Manage lead tracking, reporting, and workflows in CRM (SFDC, OSC, D365) and marketing automation platforms (e.g., SFDC, HubSpot, Marketo, Eloqua).

Requirements:

• Minimum of 5 years of experience in lead management and/or sales processes.
• Strong understanding of lead funnels, conversion metrics and benchmarks.
• Highly experienced in marketing technology tools i.e. marketing automation platforms, CRMs, lead management systems and dashboards, while also high skilled in Microsoft Excel.
• Strong data analytical skills to enable business-oriented insights
• Results-driven and analytical profile with experience in managing ROI metrics.
• Fluent / Advanced in English, Portuguese and Spanish.

Preferred Qualifications :

• Skilled in communicating and presenting to senior-level executives, as well as creating PowerPoint presentations
• Self-motivated, work independently and can proactively resolve issues and recommend process improvements
• Ability to work in a fast-paced environment and adapt to changes

If you require an accommodation to complete this application, please [e-mail]