KOL Campaign Specialist

Empresaconfidencial; São Paulo; On-site; BRL 90,000 - 150,000; Full time

Job summary

Empresaconfidencial is seeking a KOL Campaign Specialist in Brazil to plan, execute, and optimize influencer marketing campaigns across TikTok, Instagram, and YouTube. You will manage the end-to-end KOL process from talent identification to contract negotiations and publication, ensuring alignment with brand objectives and campaign goals.

This role demands a data-driven mindset, strong project management, and the ability to collaborate with social, creative, PR, and e-commerce teams.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or PR.
• Minimum of 3–5 years in influencer marketing, social media or brand partnerships.
• Strong knowledge of TikTok, Instagram, YouTube and emerging platforms.
• Experience managing agencies, creators, and multiple stakeholders.
• Strong negotiation, analytical, communication, and project skills.
• Advanced PowerPoint and Excel proficiency.

Responsibilities

• Lead end-to-end influencer campaigns across platforms.
• Plan budgets, timelines, deliverables, approvals, and reporting.
• Coordinate content creation, briefings, fittings, productions, and publication schedules.
• Ensure campaigns meet timelines and budget with high quality.
• Partner with agencies, creators, and partners to build relationships.
• Analyze performance, generate insights, and present reports.

Skills

Influencer marketing

Social media

Content strategy

Data analysis

Project management

Negotiation

Communication

PowerPoint

Excel

Stakeholder management

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, Public Relations, or a related field

Tools

PowerPoint

Excel

Job description

The KOL Campaign Specialist will be responsible for planning, executing, and optimizing influencer marketing campaigns that drive brand awareness, engagement, consideration, and sales. This role will manage the end-to-end KOL process, from talent identification and negotiation to campaign execution, performance analysis, and relationship management.

The ideal candidate combines a strong understanding of social media trends, influencer marketing, content strategy, data analysis, and project management while thriving in a fast-paced environment.

• Develop and execute KOL strategies aligned with brand objectives and campaign goals.
• Identify suitable celebrities, creators, influencers, and industry partners based on audience fit, performance metrics, brand image, and campaign objectives.
• Build and maintain a diversified portfolio of creators across different audience segments and categories.
• Monitor market trends, competitor activities, and emerging social media opportunities.

Campaign Management

• Lead the end-to-end execution of influencer campaigns across multiple platforms.
• Manage campaign timelines, budgets, deliverables, contracts, approvals, and reporting.
• Coordinate content creation, product seeding, briefing sessions, fittings, productions, and publication schedules.
• Ensure campaigns are delivered on time and within budget while maintaining high-quality standards.

Relationship Management

• Establish and maintain strong relationships with agencies, talent managers, creators, celebrities, and strategic partners.
• Negotiate fees, deliverables, usage rights, and partnership terms.
• Foster long‑term partnerships with high‑performing creators and agencies.

Performance & Analytics

• Analyze campaign performance, including reach, engagement, views, traffic, conversions, and return on investment.
• Transform data into actionable recommendations and optimization opportunities.
• Prepare campaign recaps, executive presentations, and strategic reports.

Cross-Functional Collaboration

• Partner closely with social media, brand marketing, creative, media, PR, legal, operations, and e-commerce teams.
• Ensure alignment between brand strategy, campaign objectives, and content execution.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Public Relations, or a related field.
• Minimum of 3–5 years of experience in influencer marketing, social media, public relations, talent management, or brand partnerships.
• Strong knowledge of TikTok, Instagram, YouTube, and emerging social platforms.
• Experience managing agencies, creators, and multiple stakeholders simultaneously.
• Strong negotiation, analytical, communication, and project management skills.
• Advanced proficiency in Microsoft PowerPoint and Excel.