Junior PR & Digital Analyst

Benefit Cosmetics; São Paulo; Presencial; Confidencial; Tempo integral

Resumo da oferta

Benefit Cosmetics in São Paulo seeks a PR and digital share of voice lead to align with the global strategy while responding to local trends and platform dynamics. The role strengthens the brand’s digital presence through influencer activations and engaging social storytelling.

Responsibilities include developing PR strategies, drafting press materials, coordinating interviews and product launches, monitoring media coverage, and maintaining journalist and creator relationships.

Qualificações

• Bachelor’s degree in communications, marketing, PR, or a related field.
• Internship or junior experience in beauty or fashion PR preferred.
• Excellent written and verbal communication with strong attention to detail.
• Strong understanding of social media culture, trends and metrics.
• Ability to manage multiple projects and deadlines.

Responsabilidades

• Assist in developing and implementing PR strategies to increase brand visibility.
• Collaborate on press releases and briefing materials for launches.
• Align social media strategies with the marketing calendar and goals.
• Ensure the brand voice and identity are reflected across platforms.
• Monitor media coverage using available tools and analytics.
• Coordinate interviews, events and product launches.
• Build relationships with journalists and influencers.
• Support crisis management with timely responses.
• Work with internal teams to ensure cohesive external messaging.

Conhecimentos

Public relations

Copywriting

Social media strategy

Project management

Media analytics

Formação académica

Bachelor's degree in communications/PR/marketing

Ferramentas

Media monitoring tools

Descrição da oferta de emprego

To lead and execute the brand’s PR and digital share of voice strategy across both owned and earned channels. This role ensures alignment with the global communication strategy while responding quickly to local cultural moments, trends, and platform dynamics. The goal is to strengthen the brand’s digital presence, increase relevance, and foster authentic connections with the community through influencer activations and compelling social media storytelling.

Responsibilities:

• Assist in developing and implementing public relations strategies focused on increasing brand visibility.
• Collaborate with the marketing team to draft press releases and briefing materials for launches and key products.
• Align social media strategies with the broader marketing calendar and business goals.
• Ensure the brand’s voice and identity are consistently reflected across all platforms.
• Monitor and analyze media coverage across online publications, magazines, blogs, and social media, using available tools.
• Coordinate interviews, events, and product launches, ensuring efficient and successful execution.
• Build and maintain strong relationships with journalists, influencers, and other relevant stakeholders.
• Support public relations crisis management by responding promptly and effectively to media and public inquiries.
• Work closely with internal teams to ensure brand messaging is consistent across all external communications.

Prepare performance reports to assess the impact of PR activities and identify opportunities for improvement.

Requirements:

• Bachelor’s degree in communications, Marketing, Public Relations, or a related field.
• Previous experience through internships or similar roles, preferably within the beauty or fashion industry.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong understanding of social media culture, digital trends, and content performance metrics.
• Ability to manage multiple projects and deadlines simultaneously.
• Hands‑on knowledge of media monitoring and data analysis tools.
• Familiarity with key concepts and trends in public relations and digital marketing.
• Proactive, creative, and results‑driven mindset.
• Fluency in English, both spoken and written, is a plus.