Instant Messaging Product Marketing Manager, BR Customer Engagement

Amazon; São Paulo; Presencial; BRL 180 000 - 260 000; Tempo integral

Resumo da oferta

Amazon Servicos de Varejo do Brasil Ltda. in Brazil seeks a strategic Product Manager to own the Instant Messaging Marketing product, partnering with tech and product teams to define the roadmap, drive adoption, and scale engagement.

You will lead outbound Email and Push programs, shape the customer experience, and ensure a cohesive lifecycle approach across channels. The role demands strong analytical and marketing expertise, ability to navigate ambiguity, and influence across stakeholders to

Qualificações

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience owning and driving large-scale cross-functional programs.

Responsabilidades

• Define and own the IM Marketing product strategy end-to-end: vision, roadmap, KPIs, and investment priorities.
• Partner with IM tech and product teams to shape platform capabilities that unlock marketing use cases.
• Drive product growth (reach, engagement, conversion) by identifying high-impact use cases and designing creative customer journeys.
• Lead experimentation at scale: design test frameworks, prioritize A/B tests across message formats, segmentation, and content types, and translate learnings into scalable playbooks.
• Build compelling business cases to influence the tech roadmap toward marketing-driven capabilities and integrations.
• Own the product performance narrative with leadership: benchmarks, reporting cadences, and P&L accountability.
• Provide strategic direction for Email and Push programs: personalization, automation, and lifecycle trigger optimization.
• Identify cross-channel synergies and ensure consistent customer experience across all outbound touchpoints.

Conhecimentos

Marketing analytics

Cross-functional leadership

Campaign management

A/B testing

Data-driven decisions

Ferramentas

Excel

Tableau

Descrição da oferta de emprego

Description

We are looking for a strategic, creative Product Manager to own and scale the Instant Messaging (ex: WhatsApp) Marketing product in Brazil. You will partner with tech and product teams to define the marketing roadmap for those products, drive feature adoption, shape the customer experience, and grow Instant Messaging into one of our highest-performing engagement touchpoints. Additionally, you will provide strategic direction for our broader Outbound Marketing programs (Email and Push), ensuring a cohesive lifecycle approach across channels. This role requires someone who combines product thinking with analytical or marketing expertise, thrives in ambiguity, and can influence technical partners to unlock marketing growth at scale.

Key job responsibilities

Instant Messaging (IM) Marketing Product Ownership

• Define and own the IM Marketing product strategy end-to-end: vision, roadmap, KPIs, and investment priorities.
• Partner with IM tech and product teams to shape platform capabilities that unlock marketing use cases.
• Drive product growth (reach, engagement, conversion) by identifying high-impact use cases and designing creative customer journeys.
• Lead experimentation at scale: design test frameworks, prioritize A/B tests across message formats, segmentation, and content types, and translate learnings into scalable playbooks.
• Build compelling business cases to influence the tech roadmap toward marketing-driven capabilities and integrations.
• Own the product performance narrative with leadership: benchmarks, reporting cadences, and P&L accountability.

Outbound Marketing (Email & Push Notification)

• Provide strategic direction for Email and Push programs: personalization, automation, and lifecycle trigger optimization.
• Identify cross-channel synergies and ensure consistent customer experience across all outbound touchpoints.

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience owning and driving large-scale cross-functional programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
• Experience with in app messaging and mobile marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company - Amazon Servicos de Varejo do Brasil Ltda. - C41

Job ID: A10465745