Head of Growth

AGS Youth Soccer Club; Rio de Janeiro; Híbrido; BRL 543 873 - 761 422; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Performance bonus

Competitive compensation

Resumo da oferta

AGS Youth Soccer Club seeks an exceptional Head of Growth to own paid customer acquisition across its youth and adult sports brands in the Greater Toronto Area and South Florida.

You will own an annual paid media budget of approximately CAD 700,000, doubling to CAD 1.4 million over 2.5 years, and you will be hands‑on, owning CPA, strategy, and ad accounts across Google, Meta, and emerging channels.

Qualificações

• 5+ years hands‑on paid acquisition with at least 2 years personally managing $500K+/year across channels.
• Proven ownership of CPA/CAC numbers with accountability and demonstrable results.
• Direct platform fluency in 2026: PMax, Advantage+, CAPI, offline conversion imports; willing to audit live accounts during interview.

Responsabilidades

• Zero‑based rebuild of the paid media program across Google (Search, PMax, YouTube) and Meta (Advantage+, retargeting), plus test channels (TikTok).
• Fix the measurement foundation: server‑side tracking, CAPI, offline conversion value upload, deduplication against a 20‑30K family database.
• Hands‑on media buying: build, launch, optimize, and kill campaigns yourself.
• Direct the creative engine: manage the on‑camera content personality and video editor, run a weekly test/kill cadence.
• Transition out the incumbent agency within 60 days.
• Build monthly budget plans against two seasonality calendars (Canadian outdoor/indoor/camps; Florida back‑to‑school/New Year/camps).
• Report weekly on a single‑page scorecard: new‑customer CPA (deduplicated), CPA:contribution ratio, creative velocity, spend pacing.
• Design the scaling architecture to $1.4M without CPA degradation.

Conhecimentos

Paid media strategy

Account management

Data analysis

Cross‑functional leadership

Multi‑location experience

Spanish language

Ferramentas

Google Ads

Meta Ads

PMax

CAPI

Offline conversions

TikTok Ads

Descrição da oferta de emprego

We're looking for an exceptional Head of Growth to own paid customer acquisition across our portfolio of youth and adult sports brands, including soccer, basketball, and volleyball, operating throughout the Greater Toronto Area and South Florida.

You'll take full ownership of an annual paid media budget of approximately $700,000 CAD, doubling to $1.4 million over the next 2.5 years. You own the CPA. You set the strategy AND run the ad accounts hands‑on.

We want someone who is still sharp inside platforms, treats CPA like a personal scoreboard, and is hungry to win. You'll define the acquisition strategy, own the budget, build the measurement framework, and personally manage campaigns across Google, Meta, and emerging channels.

Responsibilities

• Zero‑based rebuild of the paid media program across Google (Search, PMax, YouTube) and Meta (Advantage+, retargeting), plus test channels (TikTok)
• Fix the measurement foundation: server‑side tracking, CAPI, offline conversion value upload, new‑vs‑returning deduplication against a 20‑30K family customer database
• Hands‑on media buying: build, launch, optimize, and kill campaigns yourself
• Direct the creative engine: manage the on‑camera content personality and video editor, run a weekly creative test/kill cadence
• Transition out the incumbent agency within 60 days
• Build monthly budget plans against two seasonality calendars (Canadian outdoor/indoor/camps; Florida back‑to‑school/New Year/camps)
• Report weekly on a single‑page scorecard: new‑customer CPA (deduplicated), CPA:contribution ratio, creative velocity, spend pacing
• Design the scaling architecture to $1.4M without CPA degradation

Requirements

• 5+ years hands‑on paid acquisition, with at least 2 years personally managing $500K+/year across
• Google + Meta Proof you've owned a CPA/CAC number with accountability (you will show us the numbers)
• Direct platform fluency in 2026: PMax, Advantage+, CAPI, offline conversion imports — you will audit one of our live ad accounts on a screen share during the interview
• Local‑services, multi‑location, ecommerce‑with‑LTV, or registration‑based business experience strongly preferred
• Comfort managing a small distributed team (LatAm editor/analyst, GTA on‑camera talent)
• Spanish fluency a plus (US market is one‑third Latino)

Benefits

Compensation: Competitive, based on experience. Performance bonus tied to new‑customer CPA and volume targets.