Growth Marketing Manager

Gympass; São Paulo; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A corporate wellness platform in São Paulo is seeking a Growth Marketing Manager to enhance their sales strategy. This role emphasizes developing campaign content and optimizing the marketing automation process. Candidates should be skilled in content and digital marketing, with proficiency in both Portuguese and English. The company offers flexible work options, health benefits, and a supportive culture.

Serviços

Health, dental, and life insurance

Flexible work model options

Home office stipend

Paid time off and parental leave

Opportunities for career growth

Qualificações

• Previous experience in content marketing and/or digital marketing is required.
• Excellent writing and editing skills in Portuguese and English are mandatory.
• Ability to work both collaboratively and autonomously.

Responsabilidades

• Develop and manage sales campaign content to support outbound marketing.
• Design, implement, and optimize automated workflows across the sales funnel.
• Monitor and analyze lead funnel performance.

Conhecimentos

Content marketing

Digital marketing

Writing and editing in Portuguese and English

Collaboration

Formação académica

Academic background in Marketing, Communication, Journalism or related field

Ferramentas

Salesforce

Marketing Cloud

Descrição da oferta de emprego

Overview

Your wellbeing matters. Join a company that cares. Wellhub (formerly Gympass) is a corporate wellness platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. We are rebranding from Gympass to Wellhub to reflect a broader employee wellbeing solution with an expanded app experience and network of wellbeing partners.

The Opportunity

We are hiring a Growth Marketing Manager to our Global Sales and Operations team in São Paulo. This role is a key part of our Sales Automation strategy, supporting the sales team by developing high-quality content for campaigns and driving demand generation. The position focuses on optimizing and automating the lead funnel to scale outbound marketing efforts, reduce lead stagnation, and boost the volume of qualified opportunities for the sales team. The ideal candidate will be results-driven, with a strong understanding of automation tools and funnel performance optimization.

Your Impact

• Develop and manage sales campaign content to support outbound marketing initiatives.
• Design, implement, and optimize automated workflows across the sales funnel to increase efficiency and scalability.
• Monitor and analyze lead funnel performance, identifying and resolving bottlenecks or stagnation points.
• Collaborate with Sales and Marketing teams to align automation strategies with business goals.
• Continuously test and refine messaging, timing, and targeting to improve campaign conversion rates.
• Create reports and dashboards to track KPIs related to lead generation, funnel progression, and qualified opportunities.
• Ensure data integrity across CRM and marketing automation platforms.
• Research and implement best practices and new tools to improve sales automation and funnel optimization.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

Who You Are

• Previous experience in content marketing and/or digital marketing.
• Excellent writing and editing skills in Portuguese and English.
• Ability to work collaboratively in a team, but also autonomously when necessary.
• Academic background in Marketing, Communication, Journalism, or related field is desirable.
• Proficiency in other languages (Spanish, Italian and/or German) is a plus.
• Experience with Salesforce and Marketing Cloud is a plus.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. For this role, previous experience in content marketing or digital marketing and advanced English are mandatory requirements.

What We Offer You (Latam)

We’re a wellness company committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits according to your needs.

• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: Two work model options: flexible hybrid and full remote. Home office stipend and monthly flexible work allowance.
• FLEXIBLE SCHEDULE: Ability to adjust working hours based on personal schedule, time zone, and business needs.
• WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources. Gold plan included at no cost; other premium plans discounted.
• PAID TIME OFF: Vacations after 6 months and 3 days off per year + 1 day per year of tenure (up to 5 additional days) + birthday off.
• PAID PARENTAL LEAVE: 100% paid parental leave for new parents and extended maternity leave.
• CAREER GROWTH: Opportunities for personal and career growth with a growth mindset and investment in employee development.
• CULTURE: Collaborative, ambitious, global team with a value-based culture of trust, flexibility, and integrity.

Diversity, Equity, and Belonging

We strive to create a collaborative, supportive, and inclusive space where everyone belongs. Wellhub is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis allowed by law.

Join Us

If you’re excited about helping people live healthier lives and growing with a fast-moving wellness tech company, we’d love to hear from you.