Growth Marketing Analyst – Funnel Performance & Optimization

Growth Troops; São Paulo; Teletrabalho; BRL 50.000 - 70.000; Tempo integral

Resumo da oferta

A leading company in growth marketing is looking for a Growth Marketing Analyst to enhance funnel performance through data-driven insights. This role involves analyzing campaign metrics, executing A/B tests, and recommending strategic shifts to optimize conversion paths across digital channels.

Qualificações

• 1–3 years of experience in growth marketing or funnel analysis.
• Strong proficiency in marketing analytics and CRM tools.
• Experience with A/B testing and writing effective copy.

Responsabilidades

• Analyze marketing funnel metrics to drive performance.
• Design and execute A/B tests to optimize campaigns.
• Collaborate cross-functionally with marketing teams.

Conhecimentos

Analytical Skills

A/B Testing

Conversion Rate Optimization

CRM Metrics Analysis

Ferramentas

HubSpot

ActiveCampaign

Google Analytics

Excel

Looker

Tableau

Descrição da oferta de emprego

Growth Marketing Analyst – Funnel Performance & Optimization
Remote | Full-Time

Fuel Business Growth Through Data-Driven Funnels

We’re seeking a Growth Marketing Analyst to uncover insights and drive performance across our marketing funnels. You’ll experiment with messaging, refine lead journeys, and optimize conversion paths across digital channels.

What You’ll Do

• Analyze marketing funnel metrics using CRM and campaign data

• Design and execute A/B tests on ads, emails, and landing pages

• Identify opportunities to boost conversion rates and lead quality

• Collaborate with creative, content, and product marketing teams

• Track KPIs and recommend spend shifts based on performance data

What You Bring

• 1–3 years of experience in growth marketing, funnel analysis, or digital campaign optimization

• Proficiency with platforms like HubSpot, ActiveCampaign, or Google Analytics

• Strong analytical skills with Excel or dashboard tools (e.g., Looker, Tableau)

• A knack for writing and reviewing copy that converts

• Experience with A/B testing and CRO best practices is highly preferred