Growth Manager

Picnic; Cajamar; Teletrabalho; BRL 50.000 - 90.000; Tempo integral

Resumo da oferta

An innovative firm is seeking a Growth Manager to spearhead user acquisition and retention in the dynamic DeFi space. This role emphasizes execution and collaboration across teams to drive impactful growth strategies. With a focus on performance marketing and data-driven insights, you'll be at the forefront of expanding a promising startup's reach in a competitive market. Join a passionate team in a remote-first environment, where your contributions will shape the future of finance through cutting-edge technology.

Serviços

Competitive Salary

Ownership in the Company

Dynamic Remote-First Work Environment

Exposure to Cutting Edge of Crypto

Qualificações

• 3+ years of experience in a growth-focused role, ideally in tech or fintech.
• Hands-on experience with key growth channels like performance marketing.

Responsabilidades

• Lead the implementation of growth strategies from ideation to execution.
• Design, launch, and optimize campaigns across various channels.
• Track and analyze performance of growth initiatives to inform optimizations.

Conhecimentos

Growth Strategy

Performance Marketing

SEO

Content Marketing

Email Marketing

Community Building

Data Analysis

Ferramentas

Automation Tools

Python

Descrição da oferta de emprego

About Picnic:

At Picnic, we believe thatblockchains will be the infrastructure of finance. We're building aconsumer app focused on usability, starting with easy to usenon-custodial wallets and evolving into the most cost-effectiveplatform for buying crypto and spending globally (through Gnosis Pay).Recognized for top-tier DeFi usability, Picnic has best-in-class userretention and a highly active user base.

RoleOverview:

We are seeking an experienced andhands-on Growth Manager to drive user acquisition, engagement, andretention. You will be responsible for designing, implementing, andmanaging various channels, bringing campaigns and product growthfeatures to life. While data analysis is important, this roleemphasizes execution. You'll collaborate closely with Product,Operations, Engineering, and CX teams to turn insights into impact.

We have solid engagement metrics and the bottleneckwe currently face is user acquisition. Experience in making B2Cproducts grow is highly appreciated, as well as out of the boxthinking that can help us differentiate in a highly competitivemarket.

Key Responsibilities:

• Growth Strategy: Lead the implementation of growthstrategies, taking ownership of specific initiatives from ideationthrough execution and iteration.
• Campaign Management: Design, launch, manage, and optimize campaigns (e.g., performancemarketing, content, creators, community engagement, referrals).
• Experimentation & Optimization: Drive a culture ofexperimentation by executing growth experiments focused on improvingkey funnels.
• Performance Monitoring: Track andanalyze the performance of growth initiatives, using data to informoptimizations and report on progress towards KPIs. While deep analysisis valuable, the focus is on actionable insights for immediateexecution.
• Channel Exploration: Identify, test, andscale new growth channels and opportunities relevant to the DeFi andcrypto space.

Required Qualifications:

• 3+ years of experience in agrowth-focused role, ideally within a tech startup, fintech, or cryptoenvironment.
• Hands-on experience with key growth channelssuch as performance marketing, SEO, content marketing, emailmarketing, community building, or partnerships.
• Expertiseleveraging data to solve problems and make decisions.

Preferred Qualifications (Bonus Points):

• Deep expertise in user acquisition in aheavily competitive B2C market
• Out of the box thinking, trackrecord of creating novel solutions to problems
• A stronginterest in and solid understanding of the DeFi / crypto / walletspace.
• Proficiency beyond basic analytics (automation tools,Python, …).

What We Offer:

• Opportunity to lead growth at a promising DeFistartup.
• Competitive salary and ownership in the company.
• A dynamic, remote-first work environment with a passionateteam.
• First hand exposure to the cutting edge of crypto.

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