Growth & Acquisition Lead

Bipa; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa inovadora está em busca de um Growth & Acquisition Lead para liderar a aquisição e retenção de clientes. O candidato ideal deve ter experiência em mídia programática e análise de marketing, com conhecimento em ferramentas como AppsFlyer e Power BI. A posição oferece um ambiente dinâmico e benefícios atrativos, incluindo plano de saúde, vale alimentação e opções de ações desde o primeiro dia.

Serviços

Plano de Saúde Bradesco sem co-participação

Plano Odontológico

Vale Alimentação

Bem-estar físico

Auxílio Home Office

Bipa Monstra Program

Opções de ações desde o primeiro dia

Qualificações

• 6+ anos de experiência em Growth, preferencialmente em fintech ou serviços financeiros.
• Experiência comprovada em campanhas de mídia programáticas.
• Habilidades avançadas em análise de dados e testes A/B.

Responsabilidades

• Desenvolver e otimizar campanhas de mídia programáticas para aquisição de usuários.
• Gerenciar links profundos e colaborar com equipes de produto e dados.
• Criar e manter painéis de marketing com visualizações de dados claras.

Conhecimentos

Análise de dados

Gestão de campanhas

Colaboração interfuncional

Ferramentas

AppsFlyer

Branch.io

Tableau

Power BI

Metabase

Descrição da oferta de emprego

About the Role

We are looking for a highly analytical Growth & Acquisition Lead with deep knowledge of programmatic media and marketing analytics. As part of Bipa's team, you will lead customer acquisition and retention.

The ideal candidate will have hands-on experience setting up deep links (using platforms like AppsFlyer or Branch.io), creating dashboards, and acquiring users for crypto and finance apps.

Main Responsibilities

Programmatic Media

• Develop, execute, and optimize programmatic media campaigns to drive user acquisition
• Analyze conversion funnels and user behavior to identify growth strategies and opportunities
• Manage tracking and attribution systems, ensuring accurate measurement of marketing performance throughout the funnel
• Design and execute A/B tests and experiments to optimize messaging, targeting, and creative assets for maximum impact
• Generate campaign performance reports, providing actionable insights and recommendations

Deep Links & Reporting

• Manage deep links using AppsFlyer, Branch.io, or similar platforms to ensure proper attribution of campaigns and channels
• Collaborate with product, data, and development teams to align growth initiatives and improve marketing team's use of tools like Metabase
• Create, automate, and maintain marketing dashboards with clear data visualizations to monitor KPIs, campaign performance, and growth trends

Planning and Strategy

• Develop strategies alongside the team for promotion, utilization, and retention of Bipa services/products
• Structure strategies for marketing/communication channels

Qualifications

Required

• 6+ years of experience in Growth, preferably in fintech, crypto, or financial services
• Proven experience executing and optimizing programmatic media campaigns
• Strong understanding of attribution models for marketing channels and campaigns, and analytics platforms
• Hands-on experience setting up and managing deep links using AppsFlyer, Branch.io, or similar tools
• Advanced skills in building and automating data visualizations (using tools like Tableau, Looker, Power BI, or Metabase)
• High proficiency in data analysis, A/B testing, and interpreting campaign performance metrics
• Experience collaborating with cross-functional teams in a fast-paced, data-driven environment
• Excellent communication skills; ability to translate complex data into clear, actionable insights
• Strong project management skills and attention to detail

Preferred Experience

• Direct experience in marketing for fintechs or cryptocurrency brokerages, with knowledge of the regulatory landscape and user acquisition challenges in these sectors
• Familiarity with CRM, marketing automation, and customer lifecycle management tools
• Comfort with SQL or advanced spreadsheet modeling for ad hoc analysis
• Previous experience managing a team

What We're Looking For

Analytical Focus: Strong emphasis on data-driven decision making and campaign optimization

Self-Management: Ability to work autonomously, manage priorities and deadlines, and deliver results with discipline and initiative

Technical Skills: Experience with deep links, programmatic media, and analytics tools

Industry Experience: Preference for candidates with fintech or crypto experience

Cross-Functional Collaboration: Ability to work collaboratively with product, data, and engineering teams

How We Define Success

• Effective implementation of measurement and attribution systems, providing reliable data for decision making
• Clear and automated visualizations that enable real-time monitoring of results and opportunities
• Demonstrable increases in user acquisition, engagement, and retention, meeting or exceeding established goals
• Continuous improvements in key campaign KPIs, CAC reduction, and LTV increase

Benefits

Bradesco Health Plan without co-participation

Dental Plan

️ CAJU Meal/Food Voucher

️ Wellhub

Home Office Allowance

Housing Allowance (after 3 months with the company)

Bipa Monstra Program - physical health incentive

Stock Options from day one