Google Ads Specialist

RECRUITER SELECT; Brasil; Remote; BRL 60,000 - 120,000; Full time

Job summary

Recruiter Select specializes in high-demand roles across industries and offers a fully remote Google Ads Specialist position. You will plan, execute, and optimize paid search campaigns, handling keyword research, audience targeting, ad copy, bids, and budgets while collaborating with clients and internal teams.

The role emphasizes data-driven decision making, performance reporting, and staying current with Google Ads best practices to ensure competitive campaigns and compliant advertising.

Qualifications

• Experience with Google Ads campaign setup and optimization.
• Analytical skills using Google Analytics to drive decisions.
• Ability to write clear, engaging ad copy aligned with brand guidelines.
• Experience with A/B testing, landing page optimization, and CRO.
• Knowledge of PPC strategy, remarketing, and funnel optimization.

Responsibilities

• Plan, execute and optimize Google Ads campaigns.
• Conduct keyword research, audience targeting, and budget management.
• Monitor performance, run A/B tests, and adjust bids for ROAS.
• Prepare performance reports for stakeholders and clients.
• Stay updated with Google Ads policies and industry trends.

Skills

Google Ads setup

Campaign optimization

Analytics

Ad copywriting

A/B testing

Landing page optimization

PPC strategy

Communication

Tools

Google Analytics

Google Ads Editor

Job description

Recruiter Select is a specialized recruitment firm focused on complex, hard-to-fill positions across diverse industries.

We partner with companies to identify, attract, and place highly specialized professionals for roles that require deep expertise, niche skill sets, or senior-level experience. Our approach combines targeted sourcing, rigorous screening, and strategic talent mapping to deliver candidates who meet exact technical and cultural requirements.

Role Description

This full-time remote Google Ads Specialist role at RECRUITER SELECT focuses on planning, executing, and optimizing paid search campaigns across Google Ads. The specialist will be responsible for setting up and managing campaigns, including keyword research, audience targeting, ad copy creation, bid strategy, and budget allocation. Daily tasks include monitoring performance, analyzing campaign data, implementing A/B tests, and adjusting strategies to improve click-through rates, conversion rates, and return on ad spend. The role involves collaborating with internal stakeholders or clients to understand goals, prepare performance reports, and recommend data-driven improvements. The specialist will also stay current with Google Ads best practices, platform updates, and industry trends to ensure campaigns remain competitive and compliant with advertising policies.

Qualifications

• Candidates should possess strong skills in Google Ads campaign setup and optimization, including keyword research, bidding strategies, audience targeting, and budget management.
• Candidates should possess analytical skills for interpreting performance metrics, using tools such as Google Analytics, and making data-driven decisions to improve campaign outcomes.
• Candidates should possess abilities in writing clear, engaging ad copy and creating compelling messaging aligned with target audiences and brand guidelines.
• Candidates should possess skills in A/B testing, landing page optimization, and conversion rate optimization to enhance overall campaign effectiveness.
• Candidates should possess experience with broader digital marketing concepts, such as PPC strategy, remarketing, funnel optimization, and alignment with SEO and social media efforts.
• Candidates should possess strong communication and collaboration skills, with the ability to explain performance insights, prepare concise reports, and work effectively with remote teams or clients.
• Candidates should possess solid organizational and time-management skills to handle multiple campaigns, meet deadlines, and maintain attention to detail in a remote environment.
• Candidates should ideally have prior experience in a similar Google Ads or PPC role, familiarity with industry-specific compliance requirements, and relevant certifications (e.g., Google Ads certification).