Go Digital Strategist (Marketing Senior Analyst)

Accenture Argentina; Buenos Aires; Presencial; BRL 50.000 - 70.000; Tempo integral

Resumo da oferta

A leading company is seeking a Digital Strategist to craft and optimize digital marketing strategies. This role requires collaboration across teams to enhance brand presence and achieve measurable results through innovative campaigns and data insights.

Qualificações

• 3-5 years of digital marketing experience focusing on web, mobile, and email campaigns.

Responsabilidades

• Collaborate with teams to design innovative digital programs.
• Manage content activation across digital channels.
• Assess campaign performance using relevant data.

Conhecimentos

Leadership

Communication

Problem Solving

Teamwork

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Go Digital Strategist (Marketing Senior Analyst)

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Job Summary: The Accenture Marketing & Communications Campaign Management team is seeking a creative, motivated, and data-driven marketer with proven expertise in strategizing, developing, and optimizing digital marketing campaigns.

Role Overview: The Digital Strategist will craft tailored digital marketing strategies for campaigns supported by Accenture GO in Europe, enhancing efficiency through best practices and data insights. This role combines strategic planning with hands-on execution, requiring collaboration across teams to elevate brand presence and achieve measurable results.

Key Responsibilities:

1. Collaborate with marketing, creative, and channel teams to design innovative digital programs supporting pursuit campaigns.
2. Provide research-backed insights for recommendations, including paid media/social campaigns, personalization, A/B testing, interactive assets, and user experience enhancements.
3. Align digital tactics with overall channel strategies, working with data & analytics teams for insights and governance.
4. Manage content activation across digital channels like websites, social media, and paid ads.
5. Assess campaign performance using relevant data to identify optimization opportunities.
6. Lead testing and experimentation to improve client experience based on campaign metrics.
7. Oversee digital capabilities development and self-serve publishing tools managed by the Marketing Capabilities team.
8. Stay updated on digital marketing trends and innovations, bringing new ideas forward.

Basic Qualifications:

• Bachelor's degree
• 3-5 years of digital marketing experience, focusing on web, mobile, and email campaigns

Skills & Qualifications:

• Fluent in English
• Excellent communication skills
• Leadership experience and team development skills
• Ability to work independently and in teams
• Proactive, problem-solving mindset
• Ability to meet deadlines in a fast-paced environment
• Flexibility to participate outside regular hours for different time zones
• Cultural sensitivity across countries
• Strong prioritization and multitasking abilities
• Teamwork and collaboration skills, military or civilian experience preferred

Additional Details:

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Advertising, Creative, Marketing
• Industries: Business Consulting and Services