Gerente de Marketing Digital

Wunderman Thompson; São Paulo; Híbrido; BRL 160.000 - 200.000; Tempo integral

Resumo da oferta

Agência de marketing global está em busca de um gerente de marketing sênior para coordenar campanhas e estratégias. O candidato ideal deve possuir sólida experiência em marketing, habilidades excepcionais de comunicação e ser capaz de construir relacionamentos eficazes. O trabalho ocorrerá em um ambiente híbrido, com integração em equipe e autonomia no desenvolvimento das atividades.

Qualificações

• 6 anos de experiência em marketing.
• Capacidade de operar de forma autônoma e manter altos padrões de qualidade.
• Compreensão aprofundada do ambiente de marketing digital.

Responsabilidades

• Gerenciar e coordenar atividades de marketing e comunicação.
• Desenvolver estratégias de marketing alinhadas aos objetivos de negócios.
• Planejar e executar campanhas de marketing digitais.

Conhecimentos

Proficiente em inglês

Gestão de Relacionamento

Colaboração

Resolução de Conflitos

Liderança

Comunicação Confiante e Carismática

Experiência em Marketing Sênior

Conhecimento em Marketing Digital

Formação académica

Graduação em Marketing ou área relacionada

Descrição da oferta de emprego

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Daily tasks will include:

1. Work with stakeholders to support and coordinate the rhythm of business activities, such as periodic business reviews, executive communications and business planning, and improve processes to run the business efficiently.
2. Serve as a trusted advisor to members to provide strategic insights to take business decisions.
3. Relationship Management: Engage and serve as a primary point of contact with your market. Build relationships and understand their unique business needs and challenges. Collaborate closely to align marketing strategies with overall business objectives and provide ongoing support.
4. Marketing Planning: Help your market develop effective marketing strategies aligned with their business goals and target audience. Provide guidance on positioning, messaging, and identifying unique value propositions to differentiate.
5. Benefits Activation: Activate marketing execution plans, guiding and facilitating demand creation plans aligned to incentives adoption and usage.
6. Customer Propensity: Leverage customer propensity, campaign-in-a-box assets, and aligned investments/incentives to drive demand generation.
7. Campaign Management: Collaborate to plan and execute marketing campaigns across various digital channels. Oversee the end-to-end campaign process, including planning, execution, and measurement. Coordinate with internal and external stakeholders to ensure seamless execution.
8. Investment Tracking and ROI: Work with the local regional team to ensure measurement of marketing investment and impact.

Knowledge/Skills:

• English language proficiency
• 6 years of related experience
• Exceptional listening skills to understand partner needs and co-develop effective, targeted co-marketing strategies.
• Relationship management, collaboration, and conflict resolution skills
• Self-driven and autonomous—able to operate independently while maintaining high standards and accountability.
• Strong leadership and relationship-building skills
• Confident and charismatic communicator
• Proven senior marketing expertise
• In-depth understanding of the digital marketing environment, including brand positioning, products, campaigns, sales funnels, priorities, and audience segmentation.

Na VML, estamos comprometidos em promover um ambiente de trabalho totalmente inclusivo que seja gratificante e que impulsione a carreira. Acreditamos na criação de um ambiente de trabalho dinâmico que valorize a diversidade e a inclusão e nos esforçamos para recrutar uma lista diversificada de candidatos para nos ajudar a atingir esse objetivo. Teremos o prazer de fornecer adaptações razoáveis a pessoas com deficiência que precisem de uma adaptação para usar ou acessar o site de carreiras da VML ou para participar plenamente do processo de candidatura. Caso necessite de uma adaptação para concluir a sua candidatura ou outro aspeto do nosso processo de recrutamento devido a uma deficiência, entre em contato com o nosso departamento de Recursos Humanos ou envie um e-mail para (contato de RH) para solicitar uma adaptação.

Ao clicar em "Enviar Candidatura", as informações que você inserir abaixo serão encaminhadas para a VML. Recomendamos que, antes de prosseguir, você consulte a nossa Política de Privacidade de Recrutamento. Residentes da Califórnia devem consultar o nosso Aviso de Privacidade de Recrutamento da Califórnia. Nestes documentos, explicamos como tratamos os seus dados pessoais no âmbito do processo de candidatura, bem como a forma como poderá atualizar ou remover as informações que nos forneceu.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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