Gerente De Desenvolvimento De Marcas

Unilever Brazil; São Paulo; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

Join a forward-thinking company as a Marketing Manager for the ice cream tubs business, where you will lead innovative marketing strategies to enhance brand equity and drive category growth. Collaborating with cross-functional teams, you'll oversee product launches and manage budgets to ensure maximum ROI. This role offers a unique opportunity to shape the future of a leading global ice cream company, known for its commitment to quality and innovation. If you're passionate about creating joyful experiences through marketing and product development, this is the perfect opportunity to make an impact in a dynamic environment.

Qualificações

• Undergraduate degree required for the Marketing Manager role.
• Proficiency in English and Portuguese is essential.

Responsabilidades

• Lead marketing strategies to drive growth and enhance brand equity.
• Collaborate with teams for successful product launches.
• Manage marketing budgets to maximize ROI.

Conhecimentos

Category Management

Brand Management

Product Innovation

Analytical Skills

Leadership

Project Management

Communication Skills

Interpersonal Skills

Formação académica

Undergraduate Degree

Descrição da oferta de emprego

If you are in the Unilever Ice Cream business or are considering working for the Unilever Ice Cream business, you will work for the global, leading Ice Cream player with €8bn Turnover in 2023. The Ice Cream business operates in a highly attractive category, as part of the €1 trillion snacking and refreshment industry, which is growing rapidly. We have strong brand equities: 5 of the top 10 selling brands including Wall’s, Magnum, Ben & Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, planned to separate from Unilever by November 2025. Ice Cream has distinct characteristics from Unilever’s other businesses, and its growth potential will be better realized under a different ownership structure.

We are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you to explore roles and opportunities across the new organization. Your career development will be a priority, and we are dedicated to supporting your growth within the new company.

We hope you will want to build the new chapter of our Ice Cream history with us.

ABOUT ICE CREAM: Life Tastes Better With Ice Cream

Unilever Ice Cream is the largest global Ice Cream company, with over 100 years of experience delivering indulgent, yet responsible, craft food experiences and treats. With 35 brands, including three billion-Euro brands (Magnum, Wall’s, Ben & Jerry’s), a presence in over 60 countries, and annual revenue of €8 billion, we aim to transform moments into memories through indulgent and responsibly made products. Our strategy focuses on where to play and how to win, driving growth and value creation.

We create joyful experiences by designing unique and innovative Ice Cream products that make life taste better. We craft the future through innovation, creating moments of happiness for people and communities. As serious about happiness as we are about quality, we create the coolest products with warm hearts.

Why this role matters

As the Marketing Manager for our ice cream tubs business, you will lead the development and execution of marketing strategies to drive category growth, enhance brand equity, and deliver innovative products. You will collaborate with R&D, sales, and supply chain teams to ensure successful product launches and performance.

Key Responsibilities

• Category Management: Develop and implement strategies to maximize market share and profitability by analyzing market trends, consumer insights, and the competitive landscape.
• Innovation: Lead the innovation pipeline for ice cream tubs, from concept to launch, working with R&D to create new products that meet consumer needs.
• Strategic Planning: Develop and execute long-term plans with clear objectives, KPIs, and performance metrics.
• Brand Management: Enhance brand equity through marketing campaigns, packaging, and promotional activities, ensuring consistent messaging.
• Market Analysis: Conduct regular analysis to monitor performance, identify trends, and inform decisions.
• Cross-functional Collaboration: Work with sales, supply chain, and finance to align and execute marketing initiatives, fostering a collaborative culture.
• Budget Management: Manage marketing budgets efficiently to maximize ROI.

What you need to succeed

Experiences & Qualifications

• Undergraduate degree
• Proficiency in English and Portuguese (native or advanced)
• Strong understanding of category management, brand management, and product innovation
• Excellent analytical skills
• Strong leadership and project management skills
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced, dynamic environment

Unilever is committed to equity, inclusion, and diversity, fostering a work environment that reflects our values and supports our diverse employees, consumers, partners, and communities. We encourage applicants to disclose any support or accessibility needs during the application process so we can assist you throughout your recruitment journey.