General Manager - Brazil

Sportserve; Maringá; Híbrido; BRL 150.000 - 250.000; Tempo integral

Resumo da oferta

Sportserve is seeking a strategic General Manager to lead its operations in the rapidly growing sports betting market in Brazil. This senior role will involve overseeing local strategies, ensuring compliance, and promoting brand visibility. Ideal candidates will have extensive experience in commercial leadership within the sports betting sector and a strong understanding of the regulatory landscape.

Qualificações

• Fluent in Portuguese and English (written and spoken).
• 8+ years in a commercial leadership role, with at least 3 years in sports betting or iGaming.
• Deep understanding of Brazilian regulatory and consumer landscape.

Responsabilidades

• Lead the launch, growth, and full market lifecycle of sports-betting operations in Brazil.
• Develop and execute marketing strategies to achieve acquisition, retention, and revenue targets.
• Ensure full regulatory compliance with Brazilian legislation.

Conhecimentos

Communication

Data-driven decision-making

Negotiation

Relationship management

Descrição da oferta de emprego

Sportserve is part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first-class sports betting experiences and casino products for users worldwide. Along with Sportion, TechSpirit, Standard Focus, and Sportelligent, we drive the success of our flagship brand, Dafabet.

Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations, and Media. We pride ourselves on a diverse and international culture that embraces the global community and acts locally. We offer office-based, hybrid, and remote work options on permanent and consultancy contracts worldwide, making us a true global employer of choice.

About the Role:

We are seeking a strategic and commercially driven General Manager to lead our operations in Brazil, one of the fastest-growing regulated sports-betting markets in the world. This senior leadership role involves spearheading local market strategy, ensuring regulatory compliance, driving user acquisition, and overseeing P&L performance.

As our key local representative, you’ll collaborate with global teams and local stakeholders to shape our go-to-market strategy, deliver strong commercial outcomes, and build a trusted, high-performing brand in Brazil.

Key Responsibilities:

• Lead the launch, growth, and full market lifecycle of our sports-betting operations in Brazil.
• Develop and execute marketing strategies to achieve acquisition, retention, and revenue targets.
• Coordinate efforts across internal teams such as Acquisition, Affiliates, Social Media, and CRM.
• Ensure revenue growth, profitability, and efficiency targets are met.
• Build and nurture relationships with regulatory authorities, affiliates, payment providers, and marketing partners.
• Ensure full regulatory compliance with Brazilian legislation and proactively manage licensing requirements.
• Monitor market trends, user behaviors, and competitor activity to inform and adjust strategy.
• Serve as the key spokesperson and brand advocate in the market.
• Collaborate with global product, legal, compliance, operations, and marketing teams to localize the offering.
• Recruit, lead, and manage local teams and external partners as needed.
• Oversee player acquisition efforts through PPC, SEO, programmatic ads, and media buying to maximize ROI.
• Manage internal tech partnerships to scale marketing efforts.
• Optimize affiliate programs, recruit partners, track KPIs, and ensure timely payouts.
• Drive brand visibility and engagement across social platforms, including Twitch, Instagram, and YouTube, aligning messaging with marketing campaigns.
• Design personalized retention strategies using lifecycle marketing (email, SMS, push) and player data; optimize promotions and loyalty programs.
• Track KPIs, analyze campaign performance, and refine targeting; manage the marketing budget for cost-effective growth.

Requirements:

• Fluent in Portuguese and English (written and spoken).
• 8+ years of experience in a commercial leadership role, with at least 3 years in sports betting, iGaming, or online entertainment.
• Deep understanding of the Brazilian regulatory and consumer landscape.
• Proven track record in launching and/or scaling operations in a regulated market.
• Strong knowledge of acquisition marketing, retention strategies, and player lifecycle management.
• Excellent communication, negotiation, and relationship management skills.
• Data-driven decision-making with strong financial and commercial acumen.
• Experience working in fast-paced, agile environments with distributed teams.
• Applications in English are warmly welcomed.

Diversity & Inclusion at Sportserve

At Sportserve, we are committed to fostering a diverse and inclusive workplace. We believe in building a team that reflects a wide array of backgrounds, skills, and perspectives. Embracing diversity enriches our work culture and drives innovation and excellence. We are proud to be an equal opportunity employer, where everyone’s contribution is valued and respected.

If you’re passionate about technology and eager to start your career in an international, forward-thinking sports betting company, we’d love to hear from you. Apply now and join our exciting journey!