Experiential Marketing Specialist

Porsche Brasil Importadora de Veículos; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

An automotive company is seeking a Marketing/Experiential Marketing Specialist in São Paulo. This role involves executing events, developing KPIs, and supporting dealer marketing activities. The ideal candidate will have at least 5 years of experience in event management and possess strong communication and organizational skills. This position requires on-site work in São Paulo.

Qualificações

• Minimum of 5 years in event management, experiential marketing, or related areas.

Responsabilidades

• Execute Porsche Brazil events on time and within budget.
• Develop KPIs and post-event reports to evaluate performance.
• Manage event planning processes coordinating with vendors.
• Assist in the implementation of dealer launch events.
• Plan and execute joint event initiatives with customer groups.

Conhecimentos

Fluent in English (written and spoken)

Advanced knowledge of MS Office (Excel, PowerPoint, Word)

Strong organizational skills

Excellent communication and interpersonal skills

Flexibility to adapt to changes

Self-motivated and proactive

Team oriented working attitude

Formação académica

Bachelor's degree in Marketing, Business Administration or related areas

Descrição da oferta de emprego

Job description

The Marketing/Experiential Marketing Specialist is responsible for supporting the development and execution of integrated experiential marketing programs that deliver exceptional brand experiences to customers across the country. Working closely with the Experiential Marketing Manager, they contribute not only to the planning and execution of events, but also by ensuringtimely supplier payments, maintainingseamless coordination across daily operations, and supporting the overall efficiency and excellence of the marketing function.

Main responsibilities

Tasks

National Experiential Marketing Activities

• Execute Porsche Brazil (PBR) events on time, within budget, and in accordance with brand guidelines.
• Develop KPIs and post-event reports to evaluate performance and impact.
• Maximize data capture opportunities at events to support marketing intelligence.
• Propose innovative ideas and new formats to enhance experiential marketing efforts.
• Support the creation of communication content for internal and external channels (e.g., social media).
• Manage event planning processes, coordinating with vendors and suppliers to ensure all necessary resources are in place for successful execution.

Dealer Network Support

• Assist in the implementation of national and local dealer launch events.
• Monitor and support dealer marketing activities to ensure alignment with Porsche brand guidelines.
• Collaborate with the dealer network to identify high-impact local events that increase brand visibility and generate qualified leads.
• Ensure proper documentation and KPI tracking for all dealer-led marketing events.

Customer Group Engagement

• Plan and execute joint event initiatives with Porsche Customer Groups and Porsche Club Brazil, ensuring brand consistency and delivering premium customer experiences.

Marketing Fleet Management

• Support the management of the marketing and PR vehicle fleet, ensuring all cars are in optimal condition for use.
• Maintain the fleet management system to maximize vehicle utilization.
• Coordinate vehicle maintenance and repairs with the workshop.
• Plan and manage transportation logistics for event vehicles, ensuring timely and safe delivery.
• Oversee documentation processes, ensuring all required forms are signed before vehicles leave the premises.

Requirements and skills

Education

• Bachelor's degree in Marketing, Business Administration or related areas.

Experience

• Minimum of 5 years in event management, experiential marketing, or related areas.

Skills and Competencies

• Fluent in English (written and spoken);
• Advanced knowledge of MS Office (Excel, PowerPoint, Word);
• Strong organizational skills and ability to manage multiple projects simultaneously, often under pressure and with tight deadlines;
• Flexibility to quickly adapt to changes in logistics, supplier availability, or shifting priorities;
• Excellent communication and interpersonal skills, with the ability to build solid relationships with stakeholders, including high-level brand representatives and VIP guests during events;
• Self-motivated, proactive, and solution-oriented;
• Team oriented working attitude and intercultural understanding

Additional information

Work environment:Position is based in Sao Paulo, SP

On site work - São Paulo Office