Executive Manager, Customer Segmentation

Jobtailor; São Paulo; Presencial; BRL 180 000 - 280 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo, Brazil seeks a senior professional to lead customer segmentation strategy and value proposition development across segments, channels and journeys. You will structure dynamic, data-driven clusters and define ROI-driven initiatives with growth, marketing, and product teams.

The role requires executive communication, strategic thinking and strong analytics to drive revenue, retention and customer experience improvements across digital and traditional channels.

Qualificações

• Bachelor's degree or higher.
• Experience in customer strategy, segmentation, CRM, marketing, growth or CX.
• Experience in large or digital companies (banks, retail, tech, platforms).
• Experience in digital transformation and data-driven models.
• Experience with products, channels and journeys.
• Advanced customer segmentation (clusters, personas, cohorts).
• Analytics and data intelligence.
• Journey design and service design.
• Product strategy and value proposition.
• Omnichannel and CRM.
• Knowledge of digital business models.
• Strategic and systemic thinking.
• Strong analytical skills.
• Results and impact orientation.
• Leadership and cross-functional influence.
• Executive-level communication.
• Customer mindset combined with business acumen.

Responsabilidades

• Define and evolve the customer segmentation strategy and value proposition, ensuring: competitive differentiation by segment; revenue and profitability growth; improvement of experience and retention.
• Structure customer clusters based on transactional, behavioral and psychographic data.
• Evolve segmentation from static models to dynamic and predictive models.
• Define segment prioritization criteria (value, growth, risk, cost-to-serve).
• Define specific value propositions for each segment.
• Translate customer needs into offers, services and experiences.
• Ensure alignment between value proposition, product portfolio and communications.
• Define cross-sell, up-sell and retention strategies by segment.
• Prioritize initiatives based on ROI and customer impact.
• Work closely with growth, marketing and product teams.
• Monitor customer value metrics (LTV, CAC, churn, NPS, share of wallet).
• Establish segmentation governance within the organization.
• Define roles and responsibilities across teams (segments, CRM, marketing, channels, products).
• Create executive rituals to track performance by segment.
• Lead multidisciplinary teams and act as a bridge between strategy and execution.
• Influence senior stakeholders (executive board, board of directors, technology, risk, commercial).
• Build a data-driven and customer-centric culture.

Conhecimentos

Customer strategy

Segmentation

CRM

Marketing

Growth

CX

Digital transformation

Data-driven models

Product strategy

Omnichannel

Executive communication

Leadership

Strategic thinking

Analytics

Customer mindset

Formação académica

Bachelor's degree or higher

Descrição da oferta de emprego

Responsibilities

• Define and evolve the customer segmentation strategy and value proposition, ensuring:
• Competitive differentiation by segment;
• Revenue and profitability growth;
• Improvement of experience and retention;
• Increased share of wallet and cross-sell;
• Coherence between strategy, journey and execution.
• Define the segmentation model (value, behavior, need, risk, potential).
• Structure customer clusters based on transactional, behavioral and psychographic data.
• Evolve segmentation from static models to dynamic and predictive models.
• Define segment prioritization criteria (value, growth, risk, cost-to-serve).
• Define specific value propositions for each segment.
• Translate customer needs into offers, services and experiences.
• Ensure alignment between value proposition, product portfolio and communications.
• Structure clear differentiation between segments (e.g.: investor, borrower, delinquent, digital, premium).
• Define cross-sell, up-sell and retention strategies by segment.
• Prioritize initiatives based on ROI and customer impact.
• Work closely with growth, marketing and product teams.
• Monitor customer value metrics (LTV, CAC, churn, NPS, share of wallet).
• Establish segmentation governance within the organization.
• Define roles and responsibilities across teams (segments, CRM, marketing, channels, products).
• Create executive rituals to track performance by segment.
• Ensure consistency of the strategy across the organization.
• Lead multidisciplinary teams.
• Act as a bridge between strategy and execution.
• Influence senior stakeholders (executive board, board of directors, technology, risk, commercial).
• Build a data-driven and customer-centric culture.

Requirements

• Bachelor's degree or higher.
• Solid experience in customer strategy, segmentation, CRM, marketing, growth or CX.
• Experience in large or digital companies (banks, retail, tech, platforms).
• Experience in digital transformation and data-driven models.
• Experience with products, channels and journeys.
• Advanced customer segmentation (clusters, personas, cohorts).
• Analytics and data intelligence.
• Journey design and service design.
• Product strategy and value proposition.
• Omnichannel and CRM.
• Knowledge of digital business models.
• Strategic and systemic thinking.
• Strong analytical skills.
• Results and impact orientation.
• Leadership and cross-functional influence.
• Executive-level communication.
• Customer mindset combined with business acumen.

Core Competencies

Demonstrates expertise in customer segmentation strategy, leveraging analytics and data intelligence to drive revenue growth and enhance customer experience. Proven ability to lead cross-functional teams and influence stakeholders while aligning product strategies with customer needs.