Events & Brand Experience Lead - São Paulo

Kto Group; São Paulo; Presencial; BRL 60.000 - 90.000; Tempo integral

Resumo da oferta

A KTO Group, uma empresa inovadora no setor de iGaming, busca um Events & Brand Experience Lead para gerenciar iniciativas de marketing relacionadas a patrocínios em São Paulo. O candidato ideal terá um mindset criativo, habilidades de comunicação excepcionais e experiência em ativação de patrocínios, preferencialmente na indústria de apostas ou esportes.

Qualificações

• Experiência comprovada em marketing ao vivo ou ativação de patrocínios, preferencialmente no setor de apostas ou esportes.
• Habilidade de trabalhar colaborativamente e gerenciar múltiplos projetos simultaneamente.
• Excelentes habilidades de comunicação verbal e escrita em português e inglês.

Responsabilidades

• Desenvolver e executar estratégias de ativação de patrocínios alinhadas aos objetivos da empresa.
• Gerenciar contratos de ativações e eventos.
• Monitorar e relatar métricas de desempenho de patrocínio.

Conhecimentos

Négociation

Comunicação

Trabalho em equipe

Formação académica

Bacharelado em Marketing, Negócios ou área relacionada

Ferramentas

Ferramentas de análise

Descrição da oferta de emprego

Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction.

AtKTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience.

KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.

Summary

We are seeking an Events & Brand Experience Lead to manage and execute marketing initiatives related to our sponsorship assets in São Paulo. This position will play a key role in implementing and activating sponsorship strategies, coordinating events, and promoting brand experiences across the state. The ideal candidate will have a creative mindset, excellent communication and collaboration skills, and experience in sponsorship activation, preferably in the betting or sports industry.

KEY RESPONSIBILITIES

• Work closely with the Marketing Manager of SP to develop and execute sponsorship activation strategies that align with the company’s objectives.
• Coordinate contracts for activations and events that are already underway.
• Manage contract renewals and issuance of contracts for new negotiations.
• Attract new partners and new activations
• Create actions with the objective of positively working on the KTO brand in the market and carrying out actions that bring effective results, for the growth of numbers in the SP market
• Contact with suppliers, budget and negotiation of values
• Ease of negotiation
• Create presentations of projects for presentation
• Request for materials and art for events and campaigns. Detailed briefing, monitoring and approval of materials
• Relationship, communication and negotiation of activations with influencers
• Serve as the daily point of contact for sponsored assets and partners, ensuring mutual benefits and strict adherence to contractual agreements.
• Collaborate with other teams, particularly the Brand Experience team of the company, to promote sponsorship initiatives across various channels.
• Monitor and report on sponsorship performance metrics to assess effectiveness and inform future strategies.
• Stay informed on industry trends, competitor activities, and best practices in sponsorship, activations, and brand experiences.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business or a related field.
• Proven experience in live marketing or sponsorship activation, preferably within the betting or sports industry.
• Strong negotiation and communication skills with the ability to engage effectively with stakeholders.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Proficiency with analytics tools for measuring sponsorship effectiveness.
• Passion for sports and a strong understanding of the betting landscape.
• Excellent verbal and written communication skills in both Portuguese and English.
• Availability to work on weekends, nights during the week and to travel for business as needed.

At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change!

KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.

Participation is prohibited for:

Individuals under 18 (eighteen) years of age;

Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;

- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:

- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;

- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;

- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;

- Athletes participating in competitions organized by entities within the National Sports System;

Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.