Email Marketing & Lifecycle Automation Specialist (Remote)

12Min - Resumos de Livros; Belo Horizonte; Teletrabalho; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A 12Min, uma plataforma em rápido crescimento, busca um Especialista em Email Marketing para liderar campanhas de automação e retenção. Este papel é essencial para aumentar o engajamento e conversões, utilizando práticas de segmentação e análise de dados. Se você possui experiência com ActiveCampaign e adora criar jornadas de email envolventes, esta é a sua oportunidade de impactar significativamente o negócio.

Serviços

Trabalho remoto

Oportunidade de impactar diretamente a estratégia de marketing

Ambiente de startup em crescimento rápido

Qualificações

• Experiência comprovada em marketing por email e automação.
• Mente orientada a dados para rastrear e analisar métricas.
• Habilidades em copywriting focadas na conversão.

Responsabilidades

• Planejar e otimizar campanhas de email usando ActiveCampaign.
• Gerenciar jornadas automatizadas de usuários para engajamento.
• Analisar métricas e realizar A/B testing.

Conhecimentos

Marketing por Email

Automação de Marketing

Otimização de Ciclo de Vida

Segmentação e Personalização

Análise de Dados

Redação Publicitária

Ferramentas

ActiveCampaign

Descrição da oferta de emprego

Remote – Work from Anywhere

About 12min

At 12min, we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes. With over 6 million users globally, we are a fast-growing B2C platform passionate about making knowledge more accessible.

Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user base!

Role Overview

We’re looking for a highly skilled Email Marketing & User Lifecycle Specialist to lead email automation, lifecycle marketing, and multi-channel messaging. Your role will be critical in driving engagement, retention, and conversions through data-driven campaigns.

If you’re an expert in ActiveCampaign, love crafting compelling email journeys, and thrive on optimizing performance through A/B testing and segmentation, this role is for you.

What You’ll Do

Email Marketing & Automation – Plan, execute, and optimize email campaigns using ActiveCampaign.
Lifecycle & Retention – Design and manage automated user journeys for onboarding, engagement, and reactivation.
Segmentation & Personalization – Leverage behavioral data to deliver targeted and relevant messaging.
Copywriting & Conversion – Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention.
Analytics & Optimization – Track key metrics, analyze performance, and run A/B tests for continuous improvement.
Deliverability & Compliance – Ensure high inbox placement, manage sender reputation, and comply with GDPR/CAN-SPAM regulations.
Multi-Channel Integration – Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy.

What We’re Looking For

Proven experience in email marketing, automation, and lifecycle optimization.
Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms).
Strong understanding of segmentation, personalization, and behavioral-based messaging.
A data-driven mindset – you track metrics, analyze performance, and optimize the campaigns.
Copywriting skills with a focus on converting users and driving engagement.
Experience with multi-channel communication (email, push, SMS, in-app messages, etc.).
Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.).

Why Join Us?

Join one of the fastest-growing B2C startups in South & Central America
Work remotely – no matter where you are, we want to hear from you!
Make a real impact – own the email & lifecycle strategy in a fast-moving environment

Interested or know someone who would be a great fit? Send a message or apply now!