Senior Paid Social Media Buyer

The Ridge; Brasil; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading company in Apparel & Sporting Goods is seeking a Senior Paid Media Buyer to manage and optimize paid social advertising campaigns. This role offers the opportunity to work with industry experts and contribute to strategic planning while ensuring campaign effectiveness across multiple platforms. Ideal candidates will have extensive experience in DTC media buying and a strong analytical background.

Serviços

Competitive salary package

Opportunity to grow within a high-performing company

Qualificações

• 5+ years of DTC Paid Media Buying and Growth Marketing experience.
• Expertise in media buying on platforms like Meta, TikTok, Snapchat.

Responsabilidades

• Manage paid social media platforms and ensure campaign effectiveness.
• Analyze campaign data and generate reports on key metrics.
• Develop campaign strategies and identify new advertising opportunities.

Conhecimentos

Analytical Skills

Communication

Collaboration

Ferramentas

Notion

Slack

GSuite

Loom

Northbeam

Triple Whale

Haus

GA4

Descrição da oferta de emprego

Ridge - Designed For Life.

Ridge crafts products made to last a lifetime through simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community, setting our North star as we strive to improve every day. Together, we can do more with less.

Founded as a Kickstarter project in 2013, The Ridge Wallet has now reached over 3 million people worldwide. We operate globally, selling in the US, Canada, the UK, EU, and Australia through Shopify, Amazon, and wholesalers. Our product catalog has expanded to include KeyCases, Bolt Action Pens, Knives, Rings, Watches, and more in development.

We seek individuals with high growth potential and high standards for work quality and effort. As a remote-first company, we prioritize a healthy work/life balance and hire the best talent worldwide.

The Role

Apply here: https://tally.so/r/nPzGyx

The Senior Paid Media Buyer at Ridge will support the paid media team in executing and strategizing effective paid social advertising campaigns across channels such as Meta, TikTok, Snapchat, Twitter/X, and Applovin. The role involves optimizing campaigns, analyzing data, and contributing to strategic planning, offering a chance to work with a leading high-growth DTC brand alongside industry experts.

Responsibilities

1. Campaign and Platform Ownership: Manage paid social media platforms, stay updated on platform changes, and ensure campaign effectiveness.
2. Ad Building: Create, manage, and optimize ads, develop compelling ad copy and visuals, ensure compliance with platform guidelines and brand standards.
3. Data Analysis: Analyze campaign data, generate reports on key metrics, and recommend optimizations.
4. Quality Assurance: Conduct checks for accuracy and consistency, monitor ad performance, and address issues promptly.
5. Ad Creative: Collaborate with creative teams, provide feedback, and ensure timely delivery of assets.
6. Campaign Management: Oversee campaign performance, implement targeting strategies, and manage budgets.
7. Strategic Planning: Develop campaign strategies, brainstorm new ideas, and identify new advertising opportunities.
8. External Partner Communication: Serve as main contact for ad partners, review performance insights, and communicate findings clearly.

Ideal Profile

Qualifications and Requirements

• 5+ years of DTC Paid Media Buying and Growth Marketing experience.
• Expertise in media buying on platforms like Meta, TikTok, Snapchat, Twitter/X, and Applovin.
• Experience with DTC ad agencies or in-house roles within brands exceeding $100M+ revenue is a plus.
• Familiarity with analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4.
• Strong knowledge of advertising attribution models.
• Exceptional analytical skills, experience with performance reporting.
• Experience with audience segmentation, retargeting, and A/B testing.
• Strong communication and collaboration skills.
• Ability to work in a US timezone.

Technical Skills

• Proficiency in Notion, Slack, GSuite, and Loom for project management, communication, documentation, and training.
• Proficiency in ad platforms like Meta, TikTok, Snapchat, Twitter/X, and Applovin.

What's on Offer?

• Join a market leader in Apparel & Sporting Goods.
• Opportunity to grow within a high-performing company.
• Competitive salary package.