User Acquisition Lead

WildCard Games; Guarulhos; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

WildCard Games is seeking a UA Lead to drive user acquisition and data leadership for their mobile games. This role involves managing paid media strategies, collaborating with cross-functional teams, and mentoring a growing team. The ideal candidate has extensive experience in performance marketing and a strong analytical background, particularly in mobile gaming dynamics.

Qualificações

• 4+ years in performance marketing for mobile apps.
• Deep familiarity with in-app ad networks.

Responsabilidades

• Own paid media strategy across games.
• Manage campaign optimization and budgets.
• Build and mentor a growing UA team.

Conhecimentos

Performance Marketing

Analytical Skills

Communication

Ferramentas

AppsFlyer

Adjust

Kochava

Descrição da oferta de emprego

WildCard is scaling casual, ad-monetized, retentive mobile games with performance-focused, creative-driven UA. We have a unique approach and structure that makes us hyper-effective.
We’re looking for an Architect, not just a media buyer or analyst. Someone who knows how to build processes, pace budgets, work hand in hand with data teams, scale spend, and grow revenue 100% YoY.
As UA Lead, you’ll own paid media strategy across games, shaping launch and scale cycles alongside Creative and Product leadership. This role demands a deep understanding of mobile gaming dynamics, performance marketing rigor, and data-driven decision making.
Key Responsibilities 80% User Acquisition, 20% Data Leadership.
Own campaign management and optimization, with a focus on in-app ad networks (AppLovin, Unity, Mintegral, etc.) and incentivized channels Propose, allocate, and pace multi-title UA budgets Collaborate cross-functionally to move fast on launches, scale bets, and creative iterations Build and mentor a growing UA team over time Define the vision for UA data visualization, cohort tracking, and creative testing insights Partner with our central data team on advanced projects like LTV modeling and incrementality analysis Lead core ad monetization tasks: blocking competitors, network onboarding, AB test identification and execution Leave behind operational excellence: processes, dashboards, playbooks, and a trained team
Qualifications
4+ years in performance marketing for mobile apps, ideally with ad-monetized games experience Deep familiarity with in-app ad networks and SKAN ecosystem nuances Hands-on experience setting up and scaling apps via MMPs (AppsFlyer, Adjust, Kochava) Strong analytical chops—you live in cohorts, payback curves, and ROAS models Clear communicator who can work with some PST hours overlap
Why WildCard? You won’t just be managing campaigns. You’ll be helping architect the growth engine of a profitable, scaling games studio. More ownership. More impact. Less red tape.