Director, Product Manager, Consumer Acquisition & Engagement (CA&E)

Mastercard; Colômbia; Presencial; BRL 150.000 - 210.000; Tempo integral

Resumo da oferta

A leading company in digital payments is seeking a Regional Director product lead for the Latin American and Caribbean region. This role focuses on managing Marketing Services, overseeing product solutions, and driving business growth through strategic expertise and innovative solutions. The ideal candidate will have a strong background in product leadership, digital marketing, and a proven track record in dynamic markets.

Qualificações

• Proven experience in product, sales, or marketing leadership.
• Expertise in Digital Marketing and Martech solutions.
• Experience launching and scaling products in dynamic markets.

Responsabilidades

• Act as Product Owner for Marketing Services.
• Lead product localization and go-to-market strategies.
• Manage vendor and partner relationships.

Conhecimentos

Fluent in English

Digital Marketing

Martech solutions

Creative problem-solving

Networking

Analytical skills

Formação académica

Graduated from top universities in Business, Engineering, or Economics

Postgraduate in Marketing or related fields

Descrição da oferta de emprego

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology, innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Overview

Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard’s differentiation and business growth.

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Director product lead for the Latin American and Caribbean region to oversee product solutions and P&L management for our CA&E Line of Business: Marketing Services.

This role requires deep expertise in managing Marketing Services, ensuring the product is scaled across the region, understanding the competitive landscape, meeting local market needs, and proactively innovating the product line based on collected requirements. The position will also deliver the go-to-market strategy and collaborate closely with commercialization teams to integrate the product into broader solutions to achieve business outcomes. The individual will work with regional and global product leads, sales, and account management teams.

Reporting to the Regional Marketing Services Product Management Lead, this individual will optimize product funding and facilitate sales dynamics.

Key Responsibilities

1. Act as Product Owner for Marketing Services
2. Bring global product use cases to the region
3. Understand and align with the global roadmap
4. Track budget and forecasts
5. Lead product localization and go-to-market strategies
6. Manage studio processes, including pricing
7. Engage in pilot projects
8. Manage vendor and partner relationships
9. Source offers in-market

Act as Regional SME

1. Understand the regional competitive landscape
2. Identify regional pain points and needs
3. Conduct training and educational sessions for account managers and sales teams
4. Measure and articulate the value and impact of the product

All About You

• Fluent in English; Spanish highly desirable
• Proven experience in product, sales, or marketing leadership with a growth track record
• Expertise in Digital Marketing and Martech solutions
• Background mainly from financial institutions, fintechs, high tech, IT industries, or digital marketing agencies
• Strong business acumen with innovative, customer-centric solutions
• Experience launching and scaling products in dynamic markets
• Consultative mindset with customer-tailored narratives
• Skilled in influencing teams and unifying sales stakeholders
• Experience developing go-to-market strategies and sales enablement
• Recognized as a senior digital marketing SME capable of complex deals and engaging with executives
• Deep understanding of market trends
• Creative problem-solving skills
• Growth-oriented and adaptable in fast-paced environments
• International and matrixed organizational experience preferred
• Excellent networking, communication, and storytelling skills focused on results
• Ability to work across diverse teams and cultures
• High analytical skills and experience applying data in lifecycle decisions
• Graduated from top universities in Business, Engineering, or Economics; postgraduate in Marketing or related fields highly desirable