E-commerce Marketing Specialist

Beyond HR; São Paulo; Híbrido; BRL 60.000 - 120.000; Tempo integral

Resumo da oferta

An innovative multinational company in the gaming industry is looking for a Digital Marketing Professional to spearhead digital advertising and trade marketing strategies across various e-commerce platforms. This role involves crafting full-funnel marketing strategies, optimizing multi-channel campaigns, and collaborating with retailers to enhance product visibility. The ideal candidate will have a strong background in digital marketing, particularly within retail, and will be adept at managing creative teams and analyzing campaign performance. Join a dynamic team that values creativity and strategic thinking, and make a significant impact in the digital marketing landscape.

Qualificações

• 8+ years in digital marketing with a focus on retail and e-commerce.
• Proven experience managing agencies and delivering measurable results.

Responsabilidades

• Develop and implement full-funnel marketing strategies for e-commerce.
• Manage and coordinate agencies for high-quality visual assets and content.
• Analyze campaign performance metrics for optimization.

Conhecimentos

Digital Marketing

E-commerce Strategies

Full-funnel Marketing

SEO and SEM

Campaign Management

Retail Marketing

Data Analysis

Fluent in English

Formação académica

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Ferramentas

Google Ads

Meta Ads Manager

Google Analytics

Amazon Ads

Amazon DSP

MercadoLivre Advertising Tools

Descrição da oferta de emprego

Job description

A japanese multinational company renowned in the gaming industry seeks an experienced and versatile Digital Marketing Professional to lead and execute cutting-edge digital advertising and trade marketing strategies across e-commerce and retail platforms.

This role requires a professional with deep expertise in full-funnel marketing, omnichannel strategies, and e-commerce platforms like Amazon, MercadoLivre, Shopee, and others.

The ideal candidate will have a proven track record of driving product visibility, sales, and ROI while managing creative development, content adaptation, and flawless execution. With experience working with or for retailers, this individual must understand retailer processes and how to coordinate efforts to maximize product visibility and performance across digital channels.

Main responsibilities

Strategic Campaign Planning & Execution

• Strategic Campaign Planning & Execution
• Develop and implement full-funnel marketing strategies across awareness, consideration, and conversion stages to drive impactful results on e-commerce platforms and retailer sites.
• Plan, execute, and optimize multi-channel campaigns on platforms such as Google Ads, Meta Ads Manager, TikTok, LinkedIn, and retail media platforms (e.g., Amazon Ads, MercadoLivre, Shopee).
• Leverage tools like Amazon DSP, Sponsored Products, Sponsored Brands, and equivalents across platforms to enhance product visibility and conversions.
• Ensure always-on campaigns are effectively implemented to maintain consistent brand presence.

Retailer Collaboration, Agency & Creative Management.

• Manage and coordinate agencies to create and adapt high-quality visual assets and content for product activations, ensuring alignment with brand guidelines and retailer requirements.
• Oversee the execution of creative campaigns across all retailers and e-commerce channels, ensuring timely delivery and consistency.
• Collaborate with retailers to ensure seamless execution of campaigns, from visual placements to promotional activations.
• Review and approve all creative deliverables to maintain alignment with campaign objectives and brand standards.
• Secure and review proofs of execution of all action and campaigns

Product Page Optimization, Brand Stores & Content Management

• Lead the development, optimization, and management of product pages and brand stores on retailer platforms to ensure rich, engaging, and high-quality content.
• Collaborate with retailers, agencies, and internal teams to create compelling product descriptions, images, and videos that enhance customer experience and drive conversions.
• Ensure product content adheres to SEO best practices for improved discoverability.
• Regularly update and refresh product content to align with promotions, seasonal campaigns, and launches. Budget Management & Financial Oversight
• Plan, monitor, and manage marketing budgets to ensure efficient resource allocation and maximum ROI.
• Oversee payments, provisions, and financial reporting related to campaign investments and retailer collaborations.
• Identify cost-effective solutions for campaign execution and content creation.

Digital Trade Marketing Activation

• Partner with retailers and platforms (e.g., Amazon, MercadoLivre, Shopee) to execute impactful digital trade marketing campaigns.
• Coordinate with sales teams, distributors, and retailer partners to activate promotions, seasonal campaigns, and product launches that align with business goals. Performance Monitoring & Optimization.
• Analyze campaign performance metrics and product page engagement to identify areas for improvement and optimization.
• Utilize tools such as Google Analytics, Amazon Attribution, and retailer-specific dashboards to generate actionable insights.
• Conduct A/B testing to refine creative assets, targeting strategies, and product content for optimal results.

Requirements and skills

• Bachelor’s degree in marketing, Business, or a related field.
• Fluent in English.
• 8+ years of experience in digital marketing with a strong focus on retail and e-commerce platforms.
• Knowledge and understanding of Amazon Ads, MercadoLivre advertising tools, and other retail media platforms.
• Proven experience managing agencies, creative teams, and retailer relationships to deliver measurable results.
• Advanced knowledge of campaign management platforms (e.g., Google Ads, Meta Ads Manager) and analytics tools (e.g., Google Analytics, Amazon Attribution).
• Proficiency in SEO and SEM strategies for e-commerce content optimization.