Director, Product Management, Customer Acquisition & Engagement, LAC-R-244056

MasterCard; São Paulo; Presencial; BRL 160.000 - 200.000; Tempo integral

Resumo da oferta

An established industry player is on the lookout for a Regional Director to lead product management for Customer Acquisition and Engagement in Latin America. This pivotal role requires a seasoned expert in Digital Marketing, capable of driving growth through innovative solutions tailored to diverse markets. You will oversee product scaling, localization, and strategic go-to-market initiatives while collaborating with cross-functional teams to ensure alignment with business objectives. If you have a proven track record in managing product lifecycles and a passion for enhancing customer engagement, this opportunity is your chance to make a significant impact in a dynamic environment.

Qualificações

• Proven experience in product management and digital marketing.
• Strong business acumen with a focus on customer-centric solutions.

Responsabilidades

• Act as Product Owner for Personalization and manage product localization.
• Lead budget tracking and vendor management for product solutions.

Conhecimentos

Digital Marketing

Product Management

Sales Leadership

Client Services

Consultative Mindset

Analytical Skills

Networking Skills

Creative Problem Solving

Formação académica

Bachelor's Degree

Master's Degree (preferred)

Ferramentas

Martech Solutions

Data Analytics Tools

Descrição da oferta de emprego

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Product Management, Customer Acquisition & Engagement, LAC Director of Personalization Product Management, Consumer Acquisition & Engagement (CA&E)

Overview

Mastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard’s differentiation and business growth.

The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Director product lead for the Latin American and Caribbean region to oversee product solutions and P&L management for our one of our CA&E Line of Business: Personalization.

This role will be an expert on managing Personalization (powered by our Dynamic Yield capabilities) and be responsible for ensuring the product is scaled across the Region. The position will need to have deep understanding of the competitive landscape, ensure the product meets local market needs, and be able to proactively enhance and innovate the product line by collecting the requirements for future development. This position will ensure product meets local market needs, deliver the product go-to-market strategy, and partner closely with the Commercialization counterparts to ensure that the product is a part of the broader solutions portfolio to drive the desired business outcomes. This position will work closely across the Regional and Global Product Leads, Services Business Sales Leads and Account Managers.

Key Responsibilities

1. Act as Product Owner for Personalization
2. Bring global product to the region, including use cases
3. Fuel and understand global roadmap
4. Budget and forecast tracking
5. Lead Product Localization and GTM
6. Manage Studio process (including pricing)
7. Close involvement on pilots
8. Vendor/partner management
9. Offers sourcing (in-market)

Act as Regional SME

1. Understand competitive landscape
2. Map regional pain points/needs
3. Training and educational sessions to Account Managers / Sales
4. Measure value and articulate impact

All About You

• Proven experience as a product, sales or client services leader with a demonstrated ability to drive growth.
• Expert in Digital Marketing, having dealt with different Martech solutions.
• Coming mainly from high tech or IT industries, with experience in dealing with digital retail and financial institutions.
• Strong business acumen and a track record of delivering innovative, customer-centric solutions.
• Extensive experience launching and scaling products in dynamic markets.
• Consultative mindset with the ability to craft compelling, customer-tailored narratives.
• Skilled in influencing and motivating teams, with a vision for unifying sales stakeholders around strategic goals.
• Expertise in developing go-to-market strategies and sales enablement plans.
• Recognized as a senior subject matter expert capable of navigating complex deals and engaging with executive-level clients.
• Deep understanding of consumer, industry, and market trends.
• Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.
• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments.
• International and matrixed organizational experience is highly desirable.
• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.
• Ability to work across geographically diverse teams and cultures.
• High analytical skills.
• Experience in applying data to life cycle management decisions.
• Fluent in English, Spanish highly desirable.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.