Director, EPICS - Partnerships and Operations – Entertainment

The Coca-Cola Company; Rio de Janeiro; Presencial; BRL 150.000 - 200.000; Tempo integral

Resumo da oferta

A leading company in the beverage industry seeks a seasoned marketing professional to lead partnerships in music and entertainment across Latin America. This role involves strategic guidance, relationship management, and oversight of major events to enhance brand presence and consumer connection.

Qualificações

• 13-15 years of marketing experience in music and entertainment.
• Proven experience managing EPICS assets and partnerships.

Responsabilidades

• Lead regional music and entertainment relationships.
• Develop strategies for assets and partnerships.
• Manage budgets and oversee partnership negotiations.

Conhecimentos

Negotiation

Digital Marketing

Influencer Marketing

Descrição da oferta de emprego

Job Description Summary

The core deliverables for the LatAm EPICS (Entertainment, Partnerships, Influencers, Culture, and Sports) team are to contribute to business opportunities, enabling category objectives by identifying, creating, amplifying, and scaling compelling brand assets and passion points.

The team leads all aspects of the company's partnerships within Latin America, working with current and future sports and entertainment organizations to support category growth and operational needs.

Key Responsibilities

• Lead regional music and entertainment relationships, ensuring flawless delivery of rights to benefit brand plans.
• Develop and execute strategies for assets and partnerships, including regional music and entertainment events.
• Coordinate with internal stakeholders and manage high-level external relationships.
• Support marketing transformation by leveraging entertainment and culture to connect with consumers.
• Manage and scale global and regional partnerships, including sourcing, negotiations, and contracting.
• Oversee the planning and execution of major music festivals and industry engagements.
• Lead negotiations and manage relationships with music rights holders, artists, and industry partners.
• Manage budgets and oversee complex, multi-year partnership negotiations.

Experience and Skills

• 13-15 years of marketing experience, with a strong understanding of the music and entertainment industry.
• Proven experience managing EPICS assets and partnerships.
• Fluency in English; additional languages are a plus.
• Strong negotiation skills and ability to manage multiple stakeholders.
• Deep knowledge of digital marketing, emerging technologies, and influencer marketing.

Work Focus and Communication

• Provide strategic guidance to brand, creative, and media teams.
• Lead transformational change in asset management and brand strategy alignment.
• Engage frequently with senior leadership, external partners, and cross-functional teams.

Knowledge Requirements

• Mastery in assets strategy, partnership development, and sponsorship value enhancement.
• Experience with digital marketing, emerging tech, influencer marketing, and the entertainment industry.

Our purpose is to nurture an inclusive culture grounded in our mission to refresh the world and make a difference, emphasizing curiosity, empowerment, inclusivity, and agility.