Director, Digital Experiences, Customers - LATAM OU

The Coca-Cola Company; São Paulo; Presencial; BRL 70.000 - 100.000; Tempo integral

Resumo da oferta

The Coca-Cola Company seeks a Media Consultant to drive marketing initiatives through strategic planning across all media channels. The ideal candidate will lead a team, manage media investments, and partner with various teams to deliver integrated communications. You'll work with renowned brand leaders and influence marketing strategies while collaborating with external media agencies.

Serviços

Exposure to World Class Leaders

Iconic Brand

Creative Team Culture

Qualificações

• 5+ years of experience in Marketing or Media.
• Strong knowledge of media planning and buying.
• Detail-oriented with critical thinking skills.

Responsabilidades

• Manage a team to execute organizational strategy.
• Lead negotiations in media investments.
• Assess program results and optimize for future work.

Conhecimentos

Analytical skills

Communication skills

Project management

Problem-solving skills

Formação académica

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Ferramentas

Microsoft Office Suite

Descrição da oferta de emprego

Location(s): Brazil

City/Cities: Rio de Janeiro

Travel Required: 0% - 25%

Relocation Provided: No

Job Posting End Date: July 2, 2025

Shift:

Job Description Summary:

Great marketing begins with human insights, understanding what the consumer wants, and telling the brand's story in a relatable way. As a Media Consultant, you’ll help drive these initiatives by creating a strategic plan across all our Owned, Earned, Shared, and Paid media. This role is responsible for leading a team in partnership with brand marketers, creative partners, public relations, customer teams, and bottling partners, to determine how to best invest brands' direct marketing expense (DME) to build best-in-class consumer connections.

What You’ll Do for Us

• Manage and lead a team on tactical and operational plans executing organizational strategy in alignment with organizational objectives, recommending operational strategies and plans with direct impact on results.
• Lead negotiations in paid media investments across national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media (In-store, PRN), social, and search efforts with media agencies.
• Partner with cross-functional teams including Brand, IMC, and Customer teams to deliver integrated communications programs.
• Activate programs with external media agencies and vendors, serving as the day-to-day contact for questions and deliverables.
• Assess program results, provide post-program reviews to capture learnings, and incorporate them into future work.
• Understand program impact across the full path-to-purchase, considering shopper/consumer/bottler in planning.
• Leverage media tools (analytics, MMM, audience data, research, IMC Tracking, competitive reporting) to measure impressions, expressions, conversations, actions, transactions, and advocacy.
• Communicate effectively to influence the integrated marketing plan for optimal outcomes.
• Coordinate research efforts with internal and external partners to measure ROI across revenue, brand equity, and shopper engagement.
• Identify external partners (agencies, content companies, suppliers) for optimal execution and deals.
• Innovate to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
• Manage execution and delivery of multiple programs to meet targets, optimize efficiency, and stay within budget.

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field
• 5+ years of experience in Marketing, Media, or Connections Planning/Technology
• Experience in strategy development, media planning, and buying online and offline
• Strong analytical skills and understanding of media math concepts
• Advanced knowledge of digital display, mobile, video, programmatic, CTV/OTT, etc.
• Working knowledge of paid search and social media
• Basic understanding of marketing and advertising principles, media concepts, creative, and budget requirements
• Detail-oriented with critical thinking and problem-solving skills
• Ability to prioritize, collaborate, and work under pressure
• Strong communication, project, and time management skills
• Proficient in Microsoft Office Suite
• Excellent verbal and written communication skills

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and contribute to its next chapter.
• Exposure to World Class Leaders: Engage with global marketing leaders, expanding your network and insights into emerging digital platforms.
• Creative Team Culture: Be inspired by top brand leaders and agencies, fostering a culture of risk-taking and innovation.

Skills:

Our Purpose and Growth Culture:

We are committed to an inclusive culture grounded in our purpose: to refresh the world and make a difference. We act with a growth mindset, embracing continuous learning and improvement. Our key behaviors include curiosity, empowerment, inclusiveness, and agility. Learn more about these behaviors and how to embody them at Coca-Cola by visiting Our Purpose and Vision.