Director, Digital Experiences, Customers - LATAM OU

The Coca-Cola Company; Rio de Janeiro; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading company seeks a Media Consultant to drive marketing initiatives by leading a team and managing media strategies. The role requires a focus on human insights, strategic planning, and cross-functional collaboration with brand marketers and media agencies. Suitable candidates should hold a Bachelor's degree in a related field and possess over 5 years of relevant experience in the marketing sector, emphasizing strategic media planning and execution skills.

Serviços

Exposure to World-Class Leaders

Creative Team Culture

Qualificações

• 5+ years of experience in Marketing, Media, or Connections Planning/Technology.
• Strong understanding of media planning and buying both online and offline.
• Advanced knowledge of digital display, mobile, video, programmatic.

Responsabilidades

• Manage and lead a team on tactical and operational plans.
• Lead negotiations in paid media investments.
• Develop innovative programs to inspire consumers.

Conhecimentos

Analytical Skills

Communication

Project Management

Problem-Solving

Media Math Concepts

Formação académica

Bachelor's Degree in Marketing, Business, Communications, or related field

Ferramentas

Microsoft Office Suite

Descrição da oferta de emprego

Location(s): Brazil

City/Cities: Rio de Janeiro

Travel Required: 0% - 25%

Relocation Provided: No

Job Posting End Date: July 2, 2025

Job Description Summary:

Great marketing begins with human insights, understanding what the consumer wants, and telling the brand's story in a relatable way. As a Media Consultant, you’ll help drive these initiatives by creating a strategic plan across all our Owned, Earned, Shared, and Paid media. This role is responsible for leading a team, in partnership with brand marketers, creative partners, public relations, customer teams, and bottling partners, to determine how to best invest brands' direct marketing expense (DME) to build best-in-class consumer connections.

What You’ll Do for Us

1. Manage and lead a team on tactical and operational plans executing organizational strategy in alignment with organization objectives, recommending operational strategies and plans with direct impact on results.
2. Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media (In-store, PRN), social, and search efforts with the support of media agencies.
3. Partner with cross-functional teams of Brand, IMC, and Customer teams to deliver integrated communications programs.
4. Activate programs with external media agencies and vendors, serving as the day-2-day contact for questions and deliverables.
5. Assess program results, provide post-program reviews that capture learnings, and incorporate them into future work.
6. Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
7. Leverage media tools (analytics, MMM, audience data, research, IMC Tracking, competitive reporting) to measure impressions, expressions, conversations, actions, transactions, and advocacy.
8. Communicate effectively to influence the integrated marketing plan for optimal outcomes.
9. Coordinate research efforts with internal and external partners to measure ROI across revenue, brand equity, and shopper engagement.
10. Identify external partners (agencies, content companies, suppliers) for optimal execution and deals.
11. Develop innovative programs that inspire consumers to choose The Coca-Cola Company.
12. Manage execution and delivery of multiple programs to meet targets, optimize efficiency, and stay within budget.

Qualifications & Requirements

1. Bachelor's Degree in Marketing, Business, Communications, or related field.
2. 5+ years of experience in Marketing, Media, or Connections Planning/Technology.
3. Experience with strategy development, media planning, and buying online and offline.
4. Strong analytical skills and understanding of media math concepts.
5. Advanced knowledge of digital display, mobile, video, programmatic, CTV/OTT, etc.
6. Knowledge of paid search and social media.
7. Understanding of marketing and advertising principles, media concepts, creative, and budgets.
8. Detail-oriented with critical thinking and problem-solving skills.
9. Ability to prioritize, collaborate, and work under pressure.
10. Strong communication, project, and time management skills.
11. Proficient in Microsoft Office Suite.
12. Excellent verbal and written communication skills.

What We Can Do For You

1. Iconic Brand: Work on the most recognized brand in the world and help develop its next chapter.
2. Exposure to World-Class Leaders: Gain insights from global marketing leaders and expand your network.
3. Creative Team Culture: Be inspired by top brand leaders and agencies, fostering a culture of risk-taking and innovation.

Skills and Culture:

We are committed to an inclusive culture grounded in our purpose: to refresh the world and make a difference. We act with a growth mindset, embrace continuous learning, and focus on behaviors like curiosity, empowerment, inclusiveness, and agility. Visit Our Purpose and Vision to learn more about these behaviors and how to embody them in your role at Coca-Cola.