Digital Sales Supervisor

Barry Callebaut; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading company in the food industry seeks a Digital Sales professional to enhance direct and indirect sales in Latin America. The role involves data analytics, e-commerce management, and digital marketing strategy development. Ideal candidates will possess strong analytical skills, communication proficiency, and experience with sales platforms, ensuring optimal conversion rates and customer engagement.

Qualificações

• Experience with data visualization tools like Google Analytics, Power BI.
• Hands-on experience with e-commerce platforms (VTEX or similar).
• Mandatory Advanced English / Spanish is a plus.

Responsabilidades

• Monitor and analyze sales data, website traffic, and conversion metrics.
• Manage e-commerce operations and digital sales channels.
• Develop and optimize high-performing content for SEO.

Conhecimentos

Data Analysis

Communication

Teamwork

SEO

SEM

CRO

Formação académica

Bachelor's Degree or Associate Degree

Ferramentas

Google Analytics

Salesforce

Power BI

Google Tag Manager

Descrição da oferta de emprego

About the role:

The Digital Sales position focuses on boosting both direct and indirect sales for Barry Callebaut. We are looking for someone who can manage leads, organize and analyze e-commerce and other sales platforms, as well as develop campaigns alongside the Digital Marketing team with a comprehensive view of all steps leading to conversion.

The professional will need to be hands-on with a sales-driven mindset to support the commercial team when working with leads. Strong communication skills and the ability to work effectively in a team are essential.

Key responsibilities:
1. Data Analytics & Performance:
• Monitor, analyze, and interpret sales data, website traffic, and conversion metrics to optimize strategies.
• Develop dashboards and reports to track KPIs such as CAC, LTV, ROAS, conversion rates, and engagement.
• Apply predictive modeling and statistical analysis to anticipate trends and improve decision-making.
• Implement A/B testing to enhance user experience and campaign effectiveness.
• Lead management on the Salesforce platform.

2. E-commerce & Online Sales:
• Knowledge to manage e-commerce operations, marketplace performance, and digital sales channels.
• Collaborate with UX and tech teams to improve navigation, checkout processes, and overall customer experience.
• Define pricing strategies, promotions, and personalization tactics to boost conversions.
• Integrate CRM and automation platforms to enhance customer journeys and retention.

3. Digital Content & Marketing Strategy:
• Develop and optimize high-performing content for SEO.
• Work with marketing teams to create content focus on conversion.
• Ensure brand consistency across digital channels and optimize content based on data insights.
• Monitor digital consumer trends and identify new content opportunities for engagement.

Scope: Latam

About you:

• Bachelor's Degree orAssociate Degree.
• Experience with Google Analytics, Google Tag Manager, Data Studio, Power BI, or similar data visualization tools.
• Knowledge of SEO, SEM, paid media (Google Ads, Meta Ads, Programmatic), and CRO (Conversion Rate Optimization).
• Hands-on experience with e-commerce platforms (VTEX or similar).
• Heavy user in SalesForce.
• Basic understanding of HTML/CSS, campaign management, and A/B testing.
• Mandatory Advanced English / Spanish is a plus.

Location: Paulista Avenue - São Paulo