Digital Planning Manager

OPPO; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading telecommunications company in Brazil is seeking a Digital Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will drive significant growth in customer engagement and oversee localized marketing initiatives. This role requires strong analytical skills and a proven track record in successful marketing campaigns, especially in consumer electronics.

Qualificações

• Fluent in English (reading, writing, speaking) is mandatory.
• Experience in integrated marketing or overseas marketing planning preferred.
• Proven track record in local marketing campaigns.

Responsabilidades

• Develop and execute OPPO Brazil's digital marketing strategies.
• Incorporate local insights into product and brand campaigns.
• Manage marketing partnerships with local influencers and brands.

Conhecimentos

Analytical skills

Communication

Project management

Strategic planning

Social media content planning

User empathy

Formação académica

Bachelor´s degree in Marketing

MBA in a related field

Descrição da oferta de emprego

OPPO was founded in 2004 and is one of the global leaders in smart device innovation.

OPPO's footprint extends to more than 70 countries and regions, with over 300,000 sales outlets and 3,300 official service centers, where it employs more than 40,000 people dedicated to creating a better life for customers around the world through smarter products and services.

We are looking for experienced talents to join us on this exciting journey!

Responsibilities

• Responsible for OPPO Brazil's digital integrated marketing planning and execution, ensuring significant growth in exposure, engagement, fan base, reputation, and high-quality content through campaigns.
• Incorporate localized audience insights, strategic planning, and execution into OPPO's new product project, brand campaigns, and big promotions, and into routine marketing activities, achieving notable data growth and positive feedback in the competitive market.
• Possess local Brazilian marketing resources, including partnerships with brands, event organizers and resources, and influencers resources, to effectively leverage OPPO's target audience, with a proven track record of successful local marketing campaigns. Possession of football and sports marketing resources is preferred.
• Periodically develop systematic marketing strategies and insights for the Brazilian market, producing actionable user insight reports and feasible campaign plans that deliver measurable results in specific projects.

Requirements

• Advanced/Fluent English (reading, writing, and speaking) is mandatory.
• Bachelor´s degree in Marketing or a related field.
• MBA in a related field.
• Experience working in multinational companies or overseas teams is preferred.
• Proficiency in social media content planning, and the plan and management of viral content for influencer marketing is preferred.
• Extensive experience in overseas marketing planning or integrated marketing in Brazil, preferably with a background in large consumer electronics companies and experience of successful cases.
• Ability to develop integrated marketing plans, with project management experience, risk management skills, and a results-driven, data-oriented mindset.
• Keen market insight and analytical skills, user empathy, and familiarity with trending and cutting-edge online marketing cases.
• Strong ownership, communication, and coordination skills, with extensive team project management experience, a collaborative spirit, positive attitude, and high stress tolerance.

Note: Please sent your CV in English.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Telecommunications, Appliances, Electrical, and Electronics Manufacturing, and Computers and Electronics Manufacturing

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