Digital Content & Social Media Manager

Continental Industry; Ponta Grossa; On-site; BRL 180,000 - 240,000; Full time

Job summary

A Continental procura um Gerente de Conteúdo Digital e Mídias Sociais para desenvolver e executar a estratégia de conteúdo da empresa, fortalecendo a visibilidade da marca, engajamento e reputação nos canais digitais.

O papel trabalha próximo a Communications, Marketing e áreas locais, liderando planejamento de conteúdo, criação, distribuição e gestão de canais, com foco em storytelling, dados e melhoria contínua de resultados.

Qualifications

• Formação superior em Comunicações, Marketing Digital, Jornalismo, Mídia ou área relacionada.
• Experiência com comunicações digitais, gestão de mídias sociais e marketing de conteúdo.
• Experiência em criar conteúdos para LinkedIn, YouTube, websites e canais emergentes.
• Capacidade de traduzir tópicos complexos em conteúdos digitais envolventes.
• Conhecimento de gestão de reputação corporativa no ambiente digital.
• Boas habilidades de stakeholder e colaboração intercultural.

Responsibilities

• Desenvolver e executar a estratégia de conteúdo digital alinhada a prioridades corporativas e de marca.
• Planejar editorial calendars e planos de conteúdo para canais digitais.
• Gerir a criação de conteúdos escritos, visuais, de vídeo e multimídia.
• Colaborar com especialistas internos e criadores externos para histórias autênticas.
• Monitorar desempenho de canais, KPIs e otimizar campanhas com base em dados.

Skills

Marketing Digital

Gestão de Mídias Sociais

Marketing de Conteúdo

CMS

SEO

Analytics de Dados

Storytelling

Gestão de Stakeholders

Comunicação em Inglês

Education

Bacharelado ou Mestrado em Comunicações/Marketing Digital

Tools

CMS

Google Analytics

LinkedIn Analytics

Sprinklr/Hootsuite

Job description

Descrição da empresa

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of “smart and sustainable solutions beyond rubber,” the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services.

Descrição da vaga

The Digital Content & Social Media Manager is responsible for developing and executing the company’s digital content and social media strategy to strengthen brand visibility, engagement, and reputation across relevant digital channels. The role translates business and communication priorities into compelling, audience-focused content and ensures a consistent and distinctive brand presence across digital platforms.

Working closely with Corporate Communications, Marketing, Employer Branding, business functions, and local markets, the position leads content planning, creation, distribution, and channel management across social media and other digital touchpoints. The role combines strategic thinking, storytelling, creativity, and data-driven optimization to build meaningful relationships with audiences and increase the impact of digital communications.

Digital Content Strategy & Planning

• Develop and execute the digital content strategy aligned with corporate, brand, business, and communication priorities.
• Build editorial calendars and content plans across key digital channels and audiences.
• Translate complex business topics into clear, relevant, and engaging digital stories.
• Identify content opportunities around corporate milestones, innovation, people, products, sustainability, and industry topics.

Social Media Strategy & Channel Management

• Lead the company’s social media strategy and day-to-day channel management.
• Define channel roles, content formats, tone of voice, and audience strategies across platforms.
• Manage publishing, community engagement, and social media interactions.
• Ensure consistent brand positioning and messaging across global and local social channels.

Content Creation & Storytelling

• Develop and oversee high-quality written, visual, video, and multimedia content.
• Create compelling stories tailored to different audiences, platforms, and stages of the content journey.
• Work with internal experts, leaders, employees, and external creators to identify and develop authentic stories.
• Ensure content follows brand, editorial, accessibility, and quality standards.

Digital Engagement, Insights & Innovation

• Monitor channel performance, audience behavior, trends, and digital conversations.
• Establish KPIs and use analytics to optimize content, campaigns, and channel performance.
• Identify emerging platforms, technologies, formats, and trends relevant to the company and its audiences.
• Continuously test and improve content approaches based on data and audience insights.

Governance, Collaboration & External Partners

• Collaborate with Corporate Communications, Marketing, Employer Branding, HR, business units, and local markets to ensure integrated digital communications.
• Develop digital and social media guidelines, toolkits, and best practices.
• Coordinate external agencies, content creators, production partners, and other suppliers.
• Support digital communications during major corporate announcements, campaigns, issues, and reputation-sensitive situations.

Qualificações

• Bachelor's or Master's degree in Communications, Digital Marketing, Journalism, Media Studies, Marketing or a related field.
• Experience and strong understanding of digital communications, social media management, and content marketing principles.
• Experience creating and optimizing content for platforms such as LinkedIn, YouTube, websites, and emerging digital channels.
• Strong understanding of content storytelling and audience-centric communication. Ability to adapt complex business topics into engaging digital content.
• Knowledge of corporate reputation management in digital environments.
• Strong stakeholder management and influencing skills. Ability to build trust and collaborate effectively across cultures, functions, and organizational levels. Ability to operate effectively in a dynamic, international business environment.
• Technical & Digital Skills - Experience with Content Management Systems (CMS) and website publishing processes.
• Strong understanding of SEO, accessibility requirements and digital content best practices.
• Familiarity with web analytics and social media monitoring tools (e.g., Google Analytics, LinkedIn Analytics, Sprinklr, Hootsuite, Meltwater, or similar).
• Experience with digital asset management systems. Familiarity with AI-supported content creation, editing, and optimization tools.
• Analytics & Performance Management Experience - Measuring and analyzing content and channel performance.
• Ability to derive actionable recommendations from engagement, traffic, and audience data. Experience defining and tracking digital communication KPIs.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills in English (German is a plus).