Digital Content & Social Media Manager

ContiTech; Ponta Grossa; On-site; BRL 120,000 - 190,000; Full time

Job summary

A ContiTech, unidade do grupo Continental, busca um Gerente de Conteúdo Digital para planejar e executar estratégia de conteúdo e presença da marca nas plataformas digitais, fortalecendo visibilidade e reputação. Você colaborará com Comunicação Corporativa, Marketing e funções locais para planejar conteúdo, gerenciar canais e liderar iniciativas de storytelling orientadas por dados.

Com foco em inovação, sustentabilidade e presença global, o papel envolve análise de desempenho, governança de

Qualifications

• Formação em Comunicações, Marketing Digital ou área correlata.
• Experiência com gestão de conteúdo e canais digitais.
• Capacidade de traduzir temas complexos em histórias digitais envolventes.
• Conhecimento de SEO, acessibilidade e melhores práticas de conteúdo.
• Habilidade de analisar dados e orientar decisões com base em KPIs.
• Capacidade de trabalhar com equipes multiculturais em ambiente internacional.

Responsibilities

• Planejar e executar estratégia de conteúdo digital alinhada a prioridades da empresa.
• Liderar gestão de canais sociais, formatos e tom de voz.
• Criar conteúdos de alta qualidade (texto, imagem, vídeo) para plataformas diversas.
• Trabalhar com especialistas internos e criadores externos para narrativas autênticas.
• Acompanhar métricas, otimizar campanhas e manter padrões de brand & accessibility.
• Definir diretrizes digitais, guiar fornecedores e apoiar comunicados relevantes.

Skills

Content Strategy

Social Media Management

CMS

SEO

Analytics

Education

Bacharelado/Mestrado em Comunicaçao

Tools

Google Analytics

LinkedIn Analytics

Sprinklr/Hootsuite

Job description

Descrição da empresa

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of "smart and sustainable solutions beyond rubber," the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services.

Descrição da vaga

The Digital Content & Social Media Manager is responsible for developing and executing the company’s digital content and social media strategy to strengthen brand visibility, engagement, and reputation across relevant digital channels. The role translates business and communication priorities into compelling, audience-focused content and ensures a consistent and distinctive brand presence across digital platforms.

Working closely with Corporate Communications, Marketing, Employer Branding, business functions, and local markets, the position leads content planning, creation, distribution, and channel management across social media and other digital touchpoints. The role combines strategic thinking, storytelling, creativity, and data-driven optimization to build meaningful relationships with audiences and increase the impact of digital communications.

The position also drives continuous improvement of the company’s digital presence by identifying emerging platforms, formats, technologies, and audience behaviors, ensuring that content remains relevant, engaging, and aligned with the company’s brand, strategy, and reputation.

Digital Content Strategy & Planning:

Develop and execute the digital content strategy aligned with corporate, brand, business, and communication priorities.

Build editorial calendars and content plans across key digital channels and audiences.

Translate complex business topics into clear, relevant, and engaging digital stories.

Identify content opportunities around corporate milestones, innovation, people, products, sustainability, and industry topics.

Social Media Strategy & Channel Management:

Lead the company’s social media strategy and day-to-day channel management.

Define channel roles, content formats, tone of voice, and audience strategies across platforms.

Manage publishing, community engagement, and social media interactions.

Ensure consistent brand positioning and messaging across global and local social channels.

Content Creation & Storytelling:

Develop and oversee high-quality written, visual, video, and multimedia content.

Create compelling stories tailored to different audiences, platforms, and stages of the content journey.

Work with internal experts, leaders, employees, and external creators to identify and develop authentic stories.

Ensure content follows brand, editorial, accessibility, and quality standards.

Digital Engagement, Insights & Innovation:

Monitor channel performance, audience behavior, trends, and digital conversations.

Establish KPIs and use analytics to optimize content, campaigns, and channel performance.

Identify emerging platforms, technologies, formats, and trends relevant to the company and its audiences.

Continuously test and improve content approaches based on data and audience insights.

Governance, Collaboration & External Partners:

Collaborate with Corporate Communications, Marketing, Employer Branding, HR, business units, and local markets to ensure integrated digital communications.

Develop digital and social media guidelines, toolkits, and best practices.

Coordinate external agencies, content creators, production partners, and other suppliers.

Support digital communications during major corporate announcements, campaigns, issues, and reputation-sensitive situations.

Qualificações

• Bachelor's or Master's degree in Communications, Digital Marketing, Journalism, Media Studies, Marketing or a related field.
• Experience and strong understanding of digital communications, social media management, and content marketing principles.
• Experience creating and optimizing content for platforms such as LinkedIn, YouTube, websites, and emerging digital channels.
• Strong understanding of content storytelling and audience-centric communication. Ability to adapt complex business topics into engaging digital content.
• Knowledge of corporate reputation management in digital environments.
• Strong stakeholder management and influencing skills. Ability to build trust and collaborate effectively across cultures, functions, and organizational levels. Ability to operate effectively in a dynamic, international business environment.
• Technical & Digital Skills - Experience with Content Management Systems (CMS) and website publishing processes.
• Strong understanding of SEO, accessibility requirements, and digital content best practices.
• Familiarity with web analytics and social media monitoring tools (e.g., Google Analytics, LinkedIn Analytics, Sprinklr, Hootsuite, Meltwater, or similar).
• Experience with digital asset management systems. Familiarity with AI-supported content creation, editing, and optimization tools.
• Analytics & Performance Management Experience - Measuring and analyzing content and channel performance.
• Ability to derive actionable recommendations from engagement, traffic, and audience data. Experience defining and tracking digital communication KPIs.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills in English (German is a plus).

EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities for qualified individuals with a disability and protected veterans, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [e-mail] or contact US Recruiting at 800-821-2727. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.