Demand Generation Manager

Incrementum LLC; Brasil; Presencial; BRL 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Career growth

Collaborative culture

Resumo da oferta

Incrementum LLC is seeking a Demand Generation Manager to lead B2B marketing programs and drive measurable outcomes for clients. You will own strategy, execution, and optimization across channels while coordinating with internal teams and client contacts.

You will oversee campaigns, manage timelines, and provide strategic insights to improve performance. This fast-paced, high-growth startup environment offers opportunities for growth and impact.

Qualificações

• 5+ years in-house B2B marketing or demand generation.

Responsabilidades

• Serve as the primary point of contact for clients and align objectives.

Conhecimentos

B2B marketing

Demand generation

Paid media

Funnel metrics

Attribution

Project management

Analytics

HubSpot

English proficiency

Self-starter

Ferramentas

Google Analytics

DreamData

Google Tag Manager

Optimizely

VWO

HubSpot

Descrição da oferta de emprego

About the role

The Demand Generation Manager is responsible for ensuring that clients receive high-quality marketingexecution that drives measurable results. Whether through points our hours, this role ensureswork is delivered efficiently and transparently based on each client’s contract.

This role requires strong strategic thinking, project management, and client relationship skills to ensure marketing initiatives are effectively planned, executed, and optimized. You willact as the primary contact for clients, overseeing campaign execution, aligning resources, andensuring projects are completed on time and within scope.

As an Account Manager, you’ll be responsible for translating client goals into actionable deliverables, managing project priorities, and ensuring each initiative aligns with their businessobjectives.

Key Responsibilities

Client Strategy & Execution

• Serve as the primary point of contact for assigned clients, ensuring clearcommunication and alignment on objectives.
• Guide quarterly strategy calls, translating business goals into structured marketinginitiatives.
• Define and prioritize client deliverables, ensuring efficient execution.
• Proactively provide strategic insights and recommendations to enhance marketingperformance.

Project & Resource Management

• Oversee the execution of marketing campaigns, coordinating with Specialists toachieve desired results.
• Monitor progress on deliverables, ensuring projects stay within the allocated scope.
• Manage deadlines, approvals, and revisions, ensuring seamless project completion.
• Work with internal teams to optimize workflows and improve efficiency in marketingexecution.

Performance & Optimization

• Track and analyze marketing performance, identifying areas for optimization.
• Collaborate with channel heads and Account Directors to ensure high qualitydeliverables get produced and contribute to client goals.
• Regularly review client satisfaction and engagement, proactively addressing potentialissues.
• Identify opportunities for upselling additional services that align with client needs.
• Collaborate with the Growth Manager to ensure high client retention and continuedsuccess.

Success Metrics

In this role, you’ll be accountable for the following key performance indicators:

• Client point burden, ensuring each client remains on track based on the amount ofpoints/hours purchased.
• Client goals, ensuring we are hitting the pre-defined targets set forth to define specificoutcomes from the engagement

Required Skills & Qualifications

• 5+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.
• Hands-on experience managing paid media channels and optimizing digital performance.
• Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
• Excellent project management skills; capable of managing internal projects and multiple external vendors.
• Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.
• Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.
• The ability to self-direct and self-start and work independently as well as within and across teams.
• Hands-on experience in using marketing automation technology (HubSpot) and CRM (HubSpot).
• Ability to thrive in a fast-paced, high-growth startup environment.
• C1 or C2 English proficiency level.
• CV and LinkedIn profile in English showcasing experience in chronological order.

Nice-to-Haves

• Prior experience in a growth-stage or scale-up SaaS business.
• Familiarity with content personalization, dynamic content, or account-based web experiences.
• Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.).

What We Offer

• A fast-paced, results-driven environment that values execution over endless planning.
• The opportunity to work with leading B2B tech brands and drive real impact.
• A tight-knit, collaborative team that values transparency and innovation.
• A leadership team that prioritizes your success and career growth.

If you’re a strategic thinker, natural problem solver, and execution powerhouse, this is the role for you.