Data Strategy Coordinator

Jobtailor; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a data-driven analyst to lead influencer campaign performance analysis, delivering executive-ready insights and guiding strategic recommendations for clients and internal teams.

You will synthesize reach, impressions, engagement, and other metrics across platforms, build benchmarks, and translate data into actionable optimizations for campaigns and creators. English proficiency is required and will be assessed.

Qualificações

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, or a related field.
• Experience in Data Strategy, Influencer Marketing, Social Analytics, Business Intelligence, or Market Intelligence.
• Experience analyzing creator campaigns and interpreting performance metrics across different social platforms.
• Knowledge of the influencer marketing ecosystem, including content formats, creator metrics, and best practices for campaign measurement.
• Experience with Social Listening tools such as Sprout Social, Emplifi, or similar platforms.
• Ability to transform data into strategic insights and business recommendations.
• Experience creating executive presentations and data-driven storytelling.
• Strong command of qualitative and quantitative methodologies.
• Advanced or fluent English proficiency (written and spoken). English proficiency will be assessed.
• Analytical, organized, collaborative, proactive, and hands‑on approach.

Responsabilidades

• Produce executive reports, presentations, and strategic analyses of creator campaign performance, translating metrics into clear recommendations for clients and internal teams.
• Monitor and analyze performance indicators such as reach, impressions, views, engagement, audience growth, livestreams, EMV, CPM, and other metrics relevant to influencer campaigns.
• Develop comparative analyses of creators, platforms, content formats, and campaigns, establishing benchmarks and identifying opportunities, trends, and learnings for future activations.
• Turn data into strategic recommendations for campaign optimization, creator selection, and content planning.
• Develop studies on audiences, trends, consumer behavior, and digital communities using research and social intelligence tools.
• Ensure the consistency, quality, and reliability of data presented to clients by validating methodologies, indicators, and analyses.
• Structure methodologies, frameworks, and processes for data collection, organization, and analysis, promoting standardization and continuous improvement of deliverables.
• Identify opportunities to improve the department’s processes, documentation, and workflows.
• Support the development of dashboards, metrics, and new analytical solutions for clients.

Conhecimentos

Data Strategy

Influencer Marketing

Social Analytics

Social Listening Tools

Data-Driven Storytelling

Performance Metrics Analysis

Campaign Optimization

Comparative Analysis

Qualitative Methodologies

Quantitative Methodologies

Analytical

Collaborative

Proactive

Hands-On

English Proficiency

Formação académica

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, or a related field

Ferramentas

Sprout Social

Emplifi

Descrição da oferta de emprego

• Produce executive reports, presentations, and strategic analyses of creator campaign performance, translating metrics into clear recommendations for clients and internal teams.
• Monitor and analyze performance indicators such as reach, impressions, views, engagement, audience growth, livestreams, EMV, CPM, and other metrics relevant to influencer campaigns.
• Develop comparative analyses of creators, platforms, content formats, and campaigns, establishing benchmarks and identifying opportunities, trends, and learnings for future activations.
• Turn data into strategic recommendations for campaign optimization, creator selection, and content planning.
• Develop studies on audiences, trends, consumer behavior, and digital communities using research and social intelligence tools.
• Ensure the consistency, quality, and reliability of data presented to clients by validating methodologies, indicators, and analyses.
• Structure methodologies, frameworks, and processes for data collection, organization, and analysis, promoting standardization and continuous improvement of deliverables.
• Identify opportunities to improve the department’s processes, documentation, and workflows.
• Support the development of dashboards, metrics, and new analytical solutions for clients.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, or a related field.
• Experience in Data Strategy, Influencer Marketing, Social Analytics, Business Intelligence, or Market Intelligence.
• Experience analyzing creator campaigns and interpreting performance metrics across different social platforms.
• Knowledge of the influencer marketing ecosystem, including content formats, creator metrics, and best practices for campaign measurement.
• Experience with Social Listening tools such as Sprout Social, Emplifi, or similar platforms.
• Ability to transform data into strategic insights and business recommendations.
• Experience creating executive presentations and data-driven storytelling.
• Strong command of qualitative and quantitative methodologies.
• Advanced or fluent English proficiency (written and spoken). English proficiency will be assessed.
• Analytical, organized, collaborative, proactive, and hands‑on approach.

Core Competencies

Demonstrates expertise in Data Strategy and Influencer Marketing, with a strong ability to analyze performance metrics and translate data into actionable insights. Proficient in utilizing Social Listening tools and creating executive presentations that drive strategic recommendations.

Highest-signal resume keywords

• Data Strategy
• Influencer Marketing
• Social Analytics
• Social Listening Tools
• Data-Driven Storytelling

Hard Skills

• Performance Metrics Analysis
• Campaign Optimization
• Comparative Analysis
• Qualitative Methodologies
• Quantitative Methodologies

Soft Skills

• Analytical
• Organized
• Collaborative
• Proactive
• Hands-On

Industry Keywords

• Influencer Marketing Ecosystem
• Content Formats
• Campaign Measurement
• Audience Trends
• Consumer Behavior

Tools & Technologies

• Sprout Social
• Emplifi