CRO Strategist

Fuelerate; Brasil; Remote; BRL 170,000 - 225,000; Full time

Benefits offered by this job

Fully remote

Job summary

Fuelerate is seeking an experienced CRO Strategist to own CRO strategy across multiple Shopify brands, driving RPV growth through research, experimentation, and continuous iteration.

You will build and prioritize A/B roadmaps, run experiments on offers, pricing, bundles, PDPs, and funnels, and analyze results to guide the next hypothesis. Remote work, with direct collaboration with designers and developers.

Qualifications

• 3+ years of CRO experience, preferably in an agency setting.
• Strong track record of running A/B tests with measurable wins.
• Hands-on Shopify and DTC/eCommerce brand experience.
• Understand experimentation methodology, hypothesis creation, and prioritization.
• Proficient in GA4, heatmaps, session recordings, and behavioral data.
• Commercial thinker focusing on increasing RPV and revenue, not just CVR.
• Excellent written/spoken English and client-facing communication.
• Experience presenting strategy and defending decisions to clients.
• Ability to manage multiple accounts without losing momentum.
• Deep experience with offer testing, pricing, merchandising, PDPs, and funnels.

Responsibilities

• Own CRO strategy across multiple Shopify brands and drive RPV growth.
• Build and prioritize A/B testing roadmaps based on data and research.
• Develop and run experiments across offers, pricing, bundles, PDPs, and more.
• Analyze results to explain why a test won or lost and generate the next hypothesis.
• Review CRO redesigns using internal framework and data.
• Analyze GA4 data, heatmaps, session recordings, and behavioral data.
• Identify conversion bottlenecks and opportunities across funnels.
• Turn insights into clear hypotheses and action plans.
• Collaborate with designers and developers from hypothesis to live test.
• Lead client communication and onboarding/strategy calls; provide updates.

Skills

CRO experience

A/B testing

Shopify/eCommerce

GA4/behavior data

Heatmaps/session recordings

Experimental roadmap

Commercial thinking

English communication

Strategy presentation

Account management

CRO copywriting

HTML/CSS

A/B tools (Intelligems/Convert/VWO/Opt

Tools

Shopify

GA4

Intelligems/Convert/VWO/Optimizely

Job description

Want to run A/B tests every week across fast-growing Shopify brands, and see your experiments increase RPV and revenue?

We’re Fuelerate, a growth partner for Shopify brands.

We work with Shopify brands doing up to $4M/month in sales, where a winning experiment can translate into hundreds of thousands of dollars in additional revenue.

We scale eCommerce stores through customer research, experimentation, and conversion-focused design.

We test everything from offers, pricing, bundles and buy boxes to messaging, landing pages, listicles, navigation and PDPs, then use those learnings to keep pushing RPV higher.

Now we’re hiring an experienced CRO Strategist who loves building hypotheses, prioritizing experiments, analyzing results, and figuring out why customers buy, or don’t.

If you enjoy digging into GA4, heatmaps, session recordings, customer research and test data, then turning those insights into experiments that actually move revenue, this is your role.

What you’ll do

You’ll own CRO strategy across multiple Shopify brands and help them increase RPV through research, experimentation, and continuous iteration:

• build and prioritize A/B testing roadmaps based on potential impact, data, and customer research
• develop and run experiments across offers, pricing, bundles, buy boxes, PDPs, landing pages, listicles, messaging, positioning, navigation, upsells, and more
• analyze test results, understand why something won or lost, and turn those learnings into the next hypothesis
• review CRO redesigns using our internal framework
• analyze GA4, heatmaps, session recordings, customer behavior, and quantitative + qualitative data
• identify conversion bottlenecks and uncover opportunities across the funnel
• turn data into clear hypotheses and actionable recommendations
• work closely with designers and developers to take experiments from hypothesis → design → development → live test
• own the CRO strategy and performance of your assigned accounts
• lead client communication with clarity and confidence
• run onboarding calls and recurring strategy calls
• send progress updates and communicate test results, learnings, and next steps
• keep accounts moving forward and constantly look for the next opportunity to improve RPV

You’ll work across multiple brands, run experiments constantly, and see the commercial impact of your ideas, not spend six months waiting to ship one test.

What you bring

• 3+ years of hands-on CRO experience, ideally within an agency environment
• a strong track record of running A/B tests and producing measurable wins
• hands-on experience with Shopify and DTC/eCommerce brands
• you already understand experimentation—you don’t need to be taught how to build a hypothesis, read a test, or prioritize an experimentation roadmap
• strong experience with GA4, heatmaps, session recordings, and behavioral data
• you can look beyond whether a test won or lost and understand why
• strong commercial thinking—you understand that CRO is ultimately about increasing RPV and revenue, not just CVR
• strong communication, curiosity, and speed
• well written and spoken English
• confidence presenting strategy, defending your thinking, and communicating results directly to clients
• ability to manage multiple accounts without losing clarity or momentum
• deep experience with offer testing, pricing, merchandising, PDPs, landing pages, and funnels
• CRO copywriting
• basic HTML/CSS
• experience with Intelligems / Convert / VWO / Optimizely
• experience running experiments on high-traffic Shopify brands with enough volume to reach statistical significance quickly

Why Fuelerate

We’re not a slow corporate agency.

CRO isn’t an add-on service here. It’s what we do every day.

You’ll work with Shopify brands doing serious volume, giving you enough traffic, data, and opportunities to run meaningful experiments and learn fast.

Your ideas won’t sit in a 50-page audit. You’ll have designers and developers who can turn hypotheses into live experiments, and you’ll get to see whether they actually work.

We move fast, focus on impact, and give real ownership.

• fully remote
• no pointless meetings
• high volume of experiments and real customer data
• work directly with experienced designers and developers
• ownership over CRO strategy—not just execution
• real impact on high-growth DTC brands

The volume and variety of experiments you’ll run across multiple brands means you’ll be constantly exposed to new problems, hypotheses, and learnings.

Challenges (honest bit)

This is not a passive role.

You will:

• manage multiple clients
• make decisions when the data isn’t always perfectly clear
• come up with new hypotheses constantly—not recycle the same CRO playbook
• lead client conversations, not hide behind internal work
• defend your thinking when necessary and change your mind when the data proves you wrong
• take responsibility for CRO strategy, experimentation velocity, account momentum, and results

If you want a predictable role where you execute the same CRO checklist on every store, this probably isn’t for you.

If you love experimentation, move fast, think commercially, and get genuinely excited when a hypothesis wins and moves RPV, you’ll probably thrive here.

Details

• Type: Full-time (40h/week)
• Location: Remote
• Pay range: $34,000 – $45,000/year, depending on experience

(For exceptional candidates with a strong CRO track record, we are open to considering higher compensation)

• Reports to: Head of CRO

Ready to Own CRO Strategy & Results?