CRM Sr. Analyst

McKinsey & Company, Inc.; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading consulting firm in Brazil is seeking a CRM Senior Analyst to spearhead local CRM initiatives and manage the implementation of Salesforce. The candidate will collaborate closely with senior leadership and contribute to enhancing client engagement strategies through data-driven analytics. This is a pivotal role within a diverse global community that offers opportunities for continuous learning and professional growth.

Serviços

Comprehensive benefits package for holistic well-being

Competitive salary based on experience

Mentorship and structured learning programs

Qualificações

• 4+ years of experience in CRM management and data-driven strategies.
• Experience with senior stakeholders.
• Coding skills are a plus.

Responsabilidades

• Lead all CRM initiatives in Brazil and implement the Salesforce tool.
• Interact with McKinsey Partners to develop engagement strategies.
• Monitor KPIs and report results to leadership.

Conhecimentos

Attention to detail

Problem-solving

Excel proficiency

Communication

Formação académica

Bachelor's degree in communications, marketing, or administration

Descrição da oferta de emprego

Your Growth

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.

In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities to help you quickly broaden your expertise, grow into a well-rounded professional, and contribute to work that truly makes a difference.

When you join us, you will have:

• Continuous learning:Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters:From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community:With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• Exceptional benefits:On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Impact

You’ll be responsible for leading all CRM initiatives in Brazil, reporting directly to the Communication Manager. You will help implementing the Salesforce tool in Brazil, managing all work fronts and stakeholders. You will interact with McKinsey Partners and other department leaders to develop engagement strategies and campaigns for clients and prospects; you will also plan customer journey for engagement actions, monitor KPIs and report results to leadership.

You will provide substantive guidance to cells in designing and running e-mail marketing and testing strategy, identify roadblocks and propose solutions. You will also need to guide CRM colleagues on compliance/regulatory norms related to data (GDPR, LGPD). As a CRM Sr. Analyst you will identify key performance analytics and measurements of overall impact; also monitoring KPIs and reporting campaigns’ results. You will also have the opportunity to seek opportunities to further the success of the CRM function.

Lastly, you will need to maintain a holistic view of the quality of the database by identifying and monitoring key quality assurance metrics, as well as developing processes to maintain data up-to-date and accurate.

Your qualifications and skills

• Bachelor's degree in communications, marketing, administration, or any other related field.
• 4+ years of experience in the CRM field: managing CRM tools and solutions, planning clients’ communication journeys, planning and executing data-driven strategies, etc. Monitoring KPIs, and reporting results
• Experience, seniority, and flexibility in dealing with senior stakeholders
• Strong Attention to detail
• Strong proficiency in Excel
• Strong problem-solving skills
• Coding skills is a plus
• Excellent written and verbal communication skills
• Fluent in English