Crm Specialist

Farfetch; Porto Alegre; Híbrido; BRL 140.000 - 224.000; Tempo integral

Benefícios oferecidos por esta vaga

Pension scheme

Flexible benefits

Health insurance

Critical illness cover

Hybrid work model

Resumo da vaga

FARFETCH is seeking a talented CRM Specialist to lead end-to-end CRM communications across email and push, with a strong focus on the technical side of automation and triggered campaigns. The role reports to the CRM Principal in Porto and sits within a global CRM team spanning the UK, Brazil, and the Middle East.

You will own end-to-end roadmap, collaborate with cross-functional stakeholders, and drive optimisations of transactional and stock alert remits to improve the end-to-end customer

Qualificações

• Experience with MoEngage or similar tier 1 email service providers.
• Experience working on automated/triggered campaigns and collaborating with data, product and engineering teams.
• Proficient at turning performance data into actionable insights using Looker/Excel/Sheets.
• Ability to work under pressure with high attention to detail and energy.
• Desire to drive change and optimise a growing business function.

Responsabilidades

• Plan and execute CRM campaigns including triggers and automations.
• Coordinate content and optimisations for email, push, and in-app messages.
• Brief stakeholders in creative, linguistics, product, and analytics using Monday.com.
• Build campaigns in MoEngage and ensure timely, accurate deployment.
• Segment audiences using data on membership, preferences, demographics and more.
• Continuously test and optimise campaigns through test & learn.
• Monitor CRM performance and report trends to stakeholders.
• Collaborate with engineering and product teams on solution design.
• Identify and fix errors in automations and improve the pipeline.
• Liaise with teams to understand requirements and optimise CRM experience.
• Explore AI modelling opportunities for audience and timing.
• Develop personalised automated CRM campaigns with dynamic variants.
• Analyse CRM activity and drive a test & learn roadmap for improvement.
• Work with Online Merchandising, Data Analytics, Loyalty, and others to launch growth initiatives.
• Operate in a fast-paced environment to boost CRM performance.

Conhecimentos

CRM campaign management

Data analysis

Stakeholder collaboration

Attention to detail

Ferramentas

MoEngage

Looker

Excel

Google Sheets

Descrição da vaga

FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. We’re a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

MARKETING

We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.

PORTO

Our office is near Porto, in the north of Portugal, and is located in a vibrant business hub. It offers a dynamic and welcoming environment where our employees can connect and network with a large community of tech professionals.

THE ROLE

We are looking for an outstanding CRM Specialist to focus on developing CRM communications at FARFETCH across email and push. This particular role will be suited to someone who has interest and experience in the technical side of CRM, as this role will be focused on the management of automated campaigns including ownership of the end-to-end roadmap and optimisations of the triggered remit (specifically, transactional and stock alerts).

You will be someone looking for an opportunity to work in a fast-paced environment and wants to make an immediate impact on the end-to-end customer experience. This role requires a strong communicator; someone who can translate complex business needs into a seamless customer experience across messaging channels, and someone who can collaborate with cross-functional stakeholders.

Reporting into the CRM Principal in Porto, you will be part of a Global CRM team that includes team members in the United Kingdom, Brazil and Middle East. You will also work closely with the wider marketing department and commercial teams to deliver CRM communications in line with the strategic direction.

WHAT YOU'LL DO

• Plan and execute CRM campaigns, including, but not limited to:
  • Building triggers and automations based on customer events and data, in conjunction with data, product and CRM tooling stakeholders
  • Planning content and optimisations for CRM communications (email, push, in-app messages) in line with business priorities
  • Briefing campaigns to stakeholders in creative, linguistics, product, and analytics teams using project management tools (Monday.com)
  • Building campaigns and flows within our email service provider (MoEngage)
  • Proofing and deploying campaigns in a timely fashion, to a high standard and with an exceptional degree of accuracy
  • Working with data and analytics to segment communications to relevant audiences based on membership status, preferences, demographics, and other attributes
  • Optimisation of campaigns through continuous test & learn activity
  • Monitoring and reporting on CRM campaign performance, trends and processes
  • Collaborate with engineering and product teams to align on solution design and delivery
  • Identify and de-bug errors / failures in the automations pipeline and spot opportunities for improvement
• Liaise with stakeholders to understand business requirements, challenges and priorities, and how that the CRM experience can be optimised accordingly
• Optimise the logic of existing automations (e.g. Back In Stock). Use data and insight to identify improvement opportunities (proactively and on demand) and review opportunities for AI modelling to determine the best audience, message and time.
• Support the development of personalised and automated CRM campaigns, utilising the latest CRM technology to improve relevance. Leverage dynamic modularisation capabilities to increase the number of variants and level of personalisation within CRM campaigns
• Conduct regular analysis and reporting for CRM activity and make recommendations based on results. Carve out your own test & learn roadmap to drive continuous improvement
• Liaise with wider teams (Online Merchandising, Consumer Product (Comms, Recommendations), Data Analytics, Creative, Loyalty, Private Client) to launch new growth driving initiatives
• Work in a fast paced and reactive environment to drive CRM performance

WHO YOU ARE

• Experience working with MoEngage or similar tier 1 email service provider (Bloomreach, Braze, Responsys)
• Experience of working on automated/triggered campaigns and comfortable in technical conversations involving data, product and engineering. Interested in driving improvements in the overall customer experience through building operational flows.
• Confident manipulating performance data and turning it into actionable insights. Proficient using tools such as Looker/Microsoft Excel/Google Sheets
• Comfortable working under pressure, and able to work reactively based on changing business needs; someone with high energy
• Exceptionally well organised with strong attention to detail
• Desire to drive forward change and optimisations for a crucial, growing business function

REWARDS & BENEFITS

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment- Hybrid Model (3 days a week from the office, 2 days from home)

EQUAL OPPORTUNITIES STATEMENT

• FARFETCH is committed to being an inclusive workplace where diversity in all its forms is celebrated. We make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other classification protected by applicable federal, state or local laws or ordinances. If you require special accommodation, please let us know.