CRM Program Lead

BRP; Campinas; Presencial; BRL 120 000 - 160 000; Tempo integral

Resumo da oferta

BRP in Campinas, Brazil is seeking an experienced digital project manager with over 6 years in complex project environments. You will lead CRM initiatives, ensuring timely execution and effective cross-functional team coordination.

The ideal candidate will have a strong command of project management tools such as Jira and Confluence, with excellent communication and analytical skills. A business-oriented mindset is essential, as well as fluency in English.

Qualificações

• 6+ years of experience in digital project management.
• Strong command of project management methodologies and Agile frameworks.
• Fluent in English.

Responsabilidades

• Drive the delivery of CRM initiatives, ensuring execution on time and within budget.
• Coordinate cross-functional teams and manage clear communication throughout projects.
• Manage and monitor program budgets efficiently.

Conhecimentos

Digital project management

Agile methodologies

Communication skills

Analytical thinking

Ferramentas

Jira

Confluence

Descrição da oferta de emprego

LIFE AT BRP

At BRP, we have a visceral connection to our consumers, created from a shared passion for the Ultimate Ride. Our teams uniquely develop market‑shaping products and services that move people physically and emotionally.

Distributed across more than 100 countries, our product lineup includes Ski‑Doo and Lynx snowmobiles, Sea‑doo watercraft, side‑by‑side all‑terrain vehicles, Can‑Am Spyder roadsters, Evinrude marine propulsion systems, and motors for Rotax karts, motorcycles, and small planes. We also offer a full line‑up of parts, accessories, and clothing.

WHY JOIN THE TEAM?

• You will be a key actor in the digital transformation of BRP.
• You will lead end‑to‑end digital projects with a focus on customer experience.
• You will experience world‑class BRP products and the Ultimate Ride in its many forms, as part of the world’s most exciting powersports family.

Your Key Responsibilities

• CRM Strategy & Planning
  • Translate CRM vision and strategic priorities into a clear, actionable roadmap in close partnership with Product Owners.
  • Ensure all initiatives align with CRM objectives, customer lifecycle strategies, and measurable business outcomes.
  • Support prioritization decisions using a strategic, customer‑centric lens, balancing trade‑offs effectively.
  • Contribute to future‑state design and continuously improve CRM operating models, processes, and ways of working.
  • Promote focus and execution discipline by minimizing context switching and ensuring logical sequencing of initiatives.
  • Prepare and facilitate roadmap planning sessions, governance forums, and alignment workshops with leadership and key stakeholders.
  • Establish and maintain a clear governance framework to support decision‑making and prioritization across CRM initiatives.
  • Define and maintain clarity on roles and responsibilities (RACI) to ensure accountability and alignment across teams.
  • Support strategic ideation, early‑stage initiatives, and long‑term planning efforts through structured thinking and facilitation.
• Project Management & Delivery
  • Drive end‑to‑end delivery of CRM initiatives: define scope, plan timelines, allocate resources, and ensure execution on time and within budget.
  • Coordinate cross‑functional teams and stakeholders, managing expectations and ensuring clear, consistent communication throughout the project lifecycle.
  • Maintain a consolidated, high‑level view of all CRM initiatives, including dependencies, timelines, and sequencing across teams and channels.
  • Act as a program orchestrator, ensuring the right work is delivered at the right time and in alignment with strategic priorities.
  • Track progress at both program and project levels, providing clear, concise, and actionable status updates to stakeholders.
  • Proactively identify risks, bottlenecks, and misalignments across teams, vendors, or channels; drive mitigation plans and elevate when needed.
  • Lead core project ceremonies (daily/weekly check‑ins, steering committees) with clear structure, objectives, and outcomes.
  • Produce high‑quality documentation, including meeting notes, project plans, and status reports, ensuring transparency and traceability.
• Partner closely with
  • Product Owners to validate scope, prioritize features, and ensure value delivery aligns with roadmap objectives.
  • Business Analysts to incorporate insights, performance data, and learnings into continuous roadmap evolution.
  • Contribute to user story definition, business requirements, and scope refinement to ensure clarity and delivery readiness.
• Manage and monitor program budgets, ensuring efficient allocation of resources and cost control.

Your Qualifications and Skills

• 6+ years of experience in digital project management, with a proven track record on complex projects.
• Strong command of project management methodologies (planning, timelines, budget) and Agile frameworks.
• Proven experience operating within large, complex organizations, navigating matrixed structures and cross‑functional dynamics.
• Experience with web development lifecycle and project management tools (Jira, Confluence).
• Business‑oriented mindset with the ability to communicate technical concepts to diverse audiences.
• Fast decision‑making and adaptability in dynamic environments, with a strong sense of innovation.
• Excellent organizational and writing skills.
• Strong leadership and teamwork abilities, with a focus on motivating and aligning teams.
• Problem‑solving, analytical thinking, and persuasion skills.
• Outstanding communication and presentation skills, with the ability to simplify complex topics.
• Fluent in English.
• Nice to have: experience with lead management systems, CRM, Data Marketing, and certifications (CAPM/PMO).