CRM & Media Coordinator

Parfums Christian Dior; São Paulo; Presencial; BRL 100.000 - 150.000; Tempo integral

Resumo da oferta

A leading luxury beauty brand is seeking a professional to develop and execute media and CRM strategies in Brazil. The ideal candidate will leverage data analytics to drive customer engagement and optimize campaigns, ensuring alignment with brand objectives. A strong background in digital media and CRM is essential for success in this dynamic role.

Qualificações

• Minimum 2 years of experience in digital paid media.
• Strong CRM experience is a plus.
• Fluent in English and Portuguese.

Responsabilidades

• Collaborate with agencies on integrated digital campaigns.
• Track and analyze campaign performance metrics.
• Build and maintain a centralized customer database.

Conhecimentos

Analytical skills

Data-driven decision-making

Communication skills

Problem-solving

Collaborative team player

Formação académica

Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or related fields

Ferramentas

Microsoft Excel

Descrição da oferta de emprego

Develop, implement, and analyze Dior Beauty Brazil’s MEDIA and CRM strategies to drive brand awareness, performance, and customer engagement. Leverage advanced data analytics to optimize campaigns, enhance customer experiences, and achieve business objectives.

Responsibilities:

MEDIA

• Collaborate with the digital media agency to design and execute integrated digital campaigns, balancing brand awareness and performance-driven e-commerce goals.
• Strategically allocate the coop media budget across e-retail partners to maximize ROI and drive sales performance.
• Ensure all off-site communications align with Dior’s global brand guidelines and strategic priorities.
• Monitor and analyze campaign performance metrics to meet sell-out targets, providing actionable insights.
• Oversee media budget tracking and ensure expenditures remain within allocated limits

CRM

• Build and maintain a centralized customer database in Agenda Dior (or future platforms), integrating data from e-commerce and perfumery channels.
• Develop and execute a customer marketing plan to enhance loyalty and retention.
• Identify and implement CRM opportunities within the e-commerce ecosystem to elevate the customer journey.
• Partner with e-retailer teams to develop a cohesive CRM strategy aligned with Dior’s brand vision.
• Identify CRM triggers and opportunities to enhance the Dior customer experience.
• Ensure seamless customer interactions with Dior across all retail touchpoints
• Analyze CRM campaign results to optimize engagement and conversions.

Requirements:

• Minimum 2 years of experience in digital paid media (agency or in-house marketing preferred).
• CRM experience is a strong advantage.
• Exceptional analytical skills with proficiency in data-driven decision-making.
• Advanced proficiency in Microsoft Excel.
• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or related fields.
• Collaborative team player with strong interpersonal skills.
• Passionate, proactive, and enthusiastic about luxury beauty and brand excellence.
• Excellent verbal and written communication skills.
• Detail-oriented with a focus on delivering high-quality results.
• Strong problem-solving abilities and adaptability in a fast-paced environment.
• Highly organized with a rigorous approach to managing multiple priorities.
• Fluent in English (written and spoken) and Portuguese;