CRM Marketing Associate – Lifecycle Marketing & Retention

CookUnity; São Paulo; On-site; BRL 67,000 - 112,000; Full time

Job summary

CookUnity is seeking a CRM Associate – Lifecycle Marketing & Retention to support planning, scheduling, and executing timely emails, SMS, push notifications, and in-app messages as part of our Lifecycle campaigns. You will collaborate with the CRM team and cross-functional partners, maintain the CRM calendar, help with weekly performance reports, and ensure timely delivery and accurate campaign execution.

This role reports to the Director of CRM and focuses on driving customer retention through

Responsibilities

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in Braze for Lifecycle efforts
• Maintain the CRM marketing calendar and Roadmap
• Support upkeep of weekly performance reporting
• Assist in cross-functional communication between CRM team and internal stakeholders, including writing briefs for messages, collaborating with data/analytics to classify campaigns, and coordinating with design and copy teams

Job description

About CookUnity

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

About CookUnity

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

About The Team

This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, Lifecycle Marketing Lead, and other CRM associates and coordinators. You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action.

The Role

The CRM Associate – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Lifecycle efforts, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow‑up analysis.

Responsibilities

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for our Lifecycle efforts, efforts
• Maintain the CRM marketing calendar and Roadmap.
• Support upkeep of weekly performance reporting
• Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
• writing briefs for emails, push notifications, SMS, and in-app messages
• collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
• coordinating copy and design work to ensure deadlines are met
• collaborating with other internal teams to