CRM and Retention Analyst (Marketing)

I wanna sleep; Belo Horizonte; Remote; BRL 120,000 - 180,000; Full time

Benefits offered by this job

Wellhub Health (formerly Gympass)

Unimed Health Plan (co-participatory)

Discounts on IWS products

Job summary

I wanna sleep in Belo Horizonte, Brazil, seeks a CRM Specialist to architect our customer journey across Shopify, Klaviyo, and multichannel flows. You will balance direct sales with brand engagement, leveraging data to boost LTV and automate conversations across email, SMS, push, and WhatsApp.

You will own lifecycle definitions, segmentations, and analytics, write persuasive copy, and work hands-on with AI tools to scale operations.

Qualifications

• Experience in the CRM area or retention/lifecycle in digital markets, e-commerce or D2C businesses.
• Advanced knowledge in automation and triggering platforms, with emphasis on Shopify and Klaviyo ecosystems.
• Proven ability to navigate analytics and extract tactical reports from GA4.
• Strong writing to create persuasive, brand-aligned messages.
• Willingness to work 100% in person in Belo Horizonte, MG.

Responsibilities

• Plan and execute the end-to-end CRM strategy balancing direct sales and brand loyalty.
• Define advanced segmentations and clusters by purchasing behavior and journey stage.
• Create and manage complex nutrition flows across Email, SMS, Push, and WhatsApp.
• Operate campaigns in our Shopify-based D2C ecosystem using Klaviyo, Manychat, and Sendflow.
• Track CRM KPIs and revenue metrics daily and conduct A/B tests for optimization.
• Write persuasive copy and leverage Generative AI to scale processes.

Skills

CRM experience

Lifecycle marketing

Automation tools

Shopify ecosystem

Klaviyo

Manychat

Sendflow

Data analytics

Copywriting

AI tools

Tools

Shopify

Klaviyo

Manychat

Sendflow

GA4/Google Analytics

Job description

On-site Full-time Brazil · Salary in BRL (R$)

About the role

Description

Do you want to help people discover the pleasure of sleeping well? At I wanna sleep, we are a \"sleep store\" pioneering the D2C model. We sell much more than products: we deliver the pleasure of sleep and a unique sensory experience that explores texture, beauty and well-being.As our CRM Specialist, you will completely architect our customer journey, transforming raw data into personalized conversations. Your mission will be to balance revenue generation and brand engagement, using cutting-edge technology to ensure that our sophistication and care reach every touchpoint. If you know how to increase LTV (Lifetime Value) and create automation flows that really convert, this is where you belong.

Responsibilities

• Retention and Funnel Strategy: Plan and execute the end-to-end CRM strategy, ensuring the perfect balance between direct sales conversion and brand loyalty.
• Customer Lifecycle Management: Define advanced segmentations and clusters based on purchasing behavior and journey stage (activation, retention, winback/repurchase and cart abandonment).
• Automation and Multichannel Nutrition: Create, audit and manage complex nutrition flows and relationship rules across multiple channels (E-mail Marketing, SMS, Push Notification and WhatsApp).
• D2C Ecosystem Operation: Operate tactical campaigns using our modern ecosystem integrated with Shopify (tools like Klaviyo, Manychat and Sendflow).
• Data Analysis and Optimization: Track crucial CRM KPIs (Open Rate, CTR, Conversion) and revenue metrics on a daily basis in Google Analytics (GA4), performing A/B Tests for continuous optimization.
• Copywriting and AI: Produce and review persuasive texts for communications, maintaining the brand's professional tone of voice, using Generative AI (artificial intelligence) to optimize processes and gain creative scale.

Requirements

• Practical Experience: Experience in the CRM area or retention/lifecycle areas in the digital market, E-commerce or D2C (Direct-to-Consumer) businesses.
• Tools Mastery:Advanced knowledge in automation and triggering platforms, with mandatory emphasis on the Shopify and Klaviyo ecosystem (in addition to tools such as Manychat or Sendflow).
• Web Analytics: Practical ability to navigate and extract tactical reports in Google Analytics and mastery of database segmentation.
• Strategic Writing (Copywriting): Proven ability to write persuasive, attractive messages and aligned with the company's verbal guidelines.
• Residency: Availability to work 100% in person in Belo Horizonte - MG.
• Analytical Vision: Ability to translate numbers into strategic actions.
• Creativity and Flexibility: Be open to testing new formats and languages that reflect our positioning.
• Proactivity: Anticipate customer needs and identify opportunities at the base.
• Innovation: Agility, curiosity and familiarity with the use of Generative AI tools (e.g. ChatGPT, Claude, Midjourney) to speed up the routine.

• Wellhub (formerly Gympass) to take care of your health;
• Unimed Health Plan (co-participatory);
• Exclusive discounts on IWS products (so you can also enjoy the pleasure of sleep!).