CRM Analyst

EF Education First Gruppe; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global education company is seeking a CRM Analyst in São Paulo to enhance customer engagement through effective email and outreach strategies. The ideal candidate will have a bachelor's degree in marketing or related fields and must be fluent in Portuguese and English. Responsibilities include developing marketing campaigns, analyzing performance, and optimizing communication strategies to achieve business growth.

Serviços

Performance-based bonuses

Growth opportunities through training

International travel opportunities

Qualificações

• Experience in a fast-paced growth company, preferably in Tourism/Education.
• Able to work as part of a team as well as to drive and motivate others.
• Outstanding organizational skills.

Responsabilidades

• Develop and optimize email marketing and WhatsApp campaigns.
• Design and execute personalized campaigns aligned with customer needs.
• Analyze campaign performance and provide insights for improvement.

Conhecimentos

B2C marketing experience

Fluency in Portuguese

Fluency in English

Exceptional interpersonal skills

Ability to work under pressure

Formação académica

Bachelor’s degree in marketing or related discipline

Ferramentas

Salesforce

Descrição da oferta de emprego

Do you dream of an exciting Marketing role where your work will have a real impact on young people’s futures?

EF Language Abroadis seeking a knowledgeable, hands-on and sales-drivenCRM Analyst to elevate our program to the next level. Based in ourSão Paulooffice and reporting to theMarketing Coordinator.

The CRM Analyst will play a critical role in boosting our conversion rates by enhancing direct communication strategies with our database. This position is responsible for designing and executing targeted, data-driven campaigns that strengthen customer engagement and drive business growth.

Your main responsibilities are:

• Develop, implement, and optimize email marketing and WhatsApp journeys and campaigns using the Salesforce stack, aligned with various existing touchpoints, while leveraging expertise in operationalizing and optimizing AI platforms to enhance campaign performance and personalization.
• Design and execute promotional, transactional, and lifecycle email campaigns.
• Segment database based on customer behavior, demographics, and engagement data to deliver targeted messaging.

Direct Electronic Communication Planning & Execution

• Create and manage the content calendar, ensuring timely and relevant communication with our audience.
• Design and implement personalized campaigns that align with business objectives and customer needs.
• Craft compelling subject lines, copy, and calls to action (CTAs) to drive engagement and conversions.

Performance Analysis & Optimization

• Analyze email campaign performance, including open rates, click-through rates, bounce rates, events generating conversions, and conversions.
• Conduct A/B testing on subject lines, email design, copy, and imagery to continuously improve results.
• Provide insights and recommendations for improving email marketing strategy and content based on performance data.

Requirements:

• Detailed insider knowledge of the market
• B2C marketing experience and working for a fast-paced growth company, preferably international and in a service-oriented sector. Experience in Tourism/Educational sector is preferred.
• A bachelor’s degree or equivalent, preferably in marketing, hospitality industry or a related discipline.
• Fluency in both written and spoken Portuguese and English.
• Ability to work under pressure,multi-task, and possess outstanding organization skills.
• Exceptional interpersonal skills and communication skills, so as to be able to deal with a variety of stakeholders.
• Ability to work as part of a team as well as to drive and motivate others.

Why you will love working with us:

More than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, and a young, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports.

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs focused on language, travel, cultural exchange, and academics turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com .

EF is committed to safeguarding and promoting the well-being of children, young people, and vulnerable adults. All candidates go through a rigorous screening and evaluation as part of our recruitment process.

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