Creator Strategist

Power Digital Marketing; Brasil; In loco; BRL 90.000 - 140.000; Tempo pieno

Descrizione del lavoro

Power Digital Marketing seeks a Creator Strategist to own UGC campaigns and internal creator operations from briefing to delivery, partnering with clients, strategists, and creators to bring content concepts to life.

You will grow our internal creator database, optimize workflows using AI tools like Iris and Nova, and ensure timely, high-quality content aligned with brand goals. This role emphasizes collaboration and process innovation in a fast-paced, creative environment.

Competenze

• 1+ years experience managing creator campaigns end-to-end.
• Creative Brief Development: build, edit, and manage briefs that communicate objectives and deliverables.
• UGC Strategy: working knowledge of UGC within digital and social marketing.
• Project Management: autonomously manage multiple campaigns and deadlines in a fast-paced environment.
• Cross-Functional Collaboration: work with creators, clients, and internal teams.
• Process Innovation: identify and implement improvements to deliver and scale UGC.

Mansioni

• Enhance and optimize business operations through AI technologies.
• Manage creator campaigns from briefing to delivery and growth of internal creator database.
• Collaborate with clients, social strategists, and creators to implement content concepts.
• Build and maintain creative briefs in partnership with stakeholders.
• Oversee all deliverables for UGC services and ensure quality and deadlines.
• Recruit and manage internal creator lists; source, outreach, onboarding and relationships.
• Vet and cast creators to fit brand needs and campaign goals.
• Provide guidance and resources to internal creators for high-quality content.
• Identify opportunities to improve workflows and test new formats and campaigns.
• Utilize Iris, Nova, and Pulse for daily operations and client sentiment insights.

Conoscenze

Campaign management

UGC strategy

Cross-functional collaboration

Project management

Communication with creators

Process improvement

Agency experience

Strumenti

Asana

Google Sheets

Iris

Nova ecosystem

Descrizione del lavoro

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A Day In The Life

As a Creator Strategist, you’ll be at the center of our UGC services and internal creator operations. Your day will involve managing creator campaigns from start to finish—briefing, communication, and deadline management—while also supporting the growth of our internal creator database. You’ll collaborate closely with clients, social strategists, and creators to bring content concepts to life, keeping everything on track and running smoothly.

Key Responsibilities

• Enhance and optimize business operations through the deployment of AI technologies
• Utilize and leverage Power Digital’s nova ecosystem to benefit your department’s objectives
• Creator & Strategist Communication: Lead communication with creators throughout UGC campaigns, keeping them informed, engaged, and on track from onboarding through content delivery. Proactive communication and tracking with your lead strategists for alignment.
• Client Communication & Collaboration: Serve as a client-facing partner for UGC campaigns, actively participating in client calls and communications to align on creative direction, campaign needs, feedback, and deliverables while ensuring clear communication and a strong client experience.
• Campaign Workflow Ownership: Own the campaign workflow by building and maintaining creative briefs in partnership with social strategists and clients, ensuring the vision is clear and actionable.
• Deliverables Oversight: Oversee all deliverables for UGC services, ensuring deadlines are met and content aligns with client expectations and free of errors
• Creator List Building & Management: Own recruitment and management of internal creator lists, including sourcing, outreach, onboarding, and relationship management across a diverse roster of talent and industries
• Creator Vetting and Casting: Cast creators that are an ideal fit for campaigns by thoughtfully matching talent to brand needs and campaign goals; ensuring you are QAing for language, brief alignment, and skillset.
• Creator Enablement: Ensure internal creators have the guidance, tools, and resources needed to produce high-quality content
• Process Improvement: Proactively identify opportunities to improve how we work with creators, including refining processes and testing new content formats, campaign structures, or workflows
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%

Role Requirements

• 1+ years experience managing creator or influencer campaigns end-to-end, from onboarding through final content delivery; agency experience preferred
• Creative Brief Development: Proven ability to build, edit, and manage creative briefs that clearly communicate objectives, deliverables, and expectations.
• UGC Strategy: Working knowledge of UGC and its role within broader digital and social marketing strategies.
• Project Management: Ability to autonomously manage multiple campaigns, stakeholders, and deadlines simultaneously in a fast-paced environment, without errors
• Cross-Functional Collaboration: Confident working cross-functionally with creators, clients, and internal teams to drive successful campaign execution.
• Process Innovation: Ability to identify, test, and implement process improvements that enhance how UGC is delivered and scaled.

Key Performance Indicators (KPIs)

• Personal RPE: $15K
• Submission of on-time creator briefs: 100%
  • 90%+ of creator deliverables submitted on time per campaign; not accounting for client delays outside of your control
• Sufficient QA process ownership that results in no errors that yield a negative impact to revenue or retention of all clients within your book
• Upkeep of Campaign Trackers (Asana and Sheet): 100% completion of weekly updating

Most Important Things (MITs)

• Reliable and clear communication with creators and internal teams.
• Ability to manage multiple deadlines without dropping the ball.
• Understanding of what makes compelling, on-brand UGC.

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.