Fashion Marketing Account Director

Power Digital Marketing; Brasil; Presencial; BRL 512 000 - 818 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Base salary paid in USD

Unlimited Time Off

Fully flex work environment: remote/in

work in-office or hybrid

Healthcare stipend: $50/month

National Holidays + 2 Mental Health N“

Resumo da oferta

Power Digital Marketing seeks a senior fashion marketer to own 4–6 fashion accounts, building roadmaps to accelerate revenue and growth. You'll coordinate paid search, social, influencer, SEO, email, and creative teams while leveraging AI and Nova to optimize performance.

You’ll guide strategic decisions on CAC, LTV, and multi-channel distribution, and mentor analysts to deliver strong client outcomes. This fully flexible role supports remote, in-office, or hybrid work styles.

Qualificações

• 6+ years in fashion or apparel marketing, agency or brand side
• Understanding how creative strategy and media strategy interact
• Fluent in influencer and UGC ecosystem
• Comfortable with DTC-first brands and CAC/LTV margins
• Experience with Meta-heavy media mixes and measurement challenges
• Has worked with seasonal brands and knows how to build a seasonal strategy
• Track record of retaining and growing accounts

Responsabilidades

• Own a portfolio of 4–6 fashion accounts and build the roadmap for growth
• Coordinate paid search, paid social, influencer, SEO, email, and creative teams
• Leverage AI technologies to optimize business processes
• Utilize Power Digital's Nova ecosystem to drive performance
• Lead quarterly reviews to diagnose growth constraints and optimize campaigns
• Coach analysts and specialists to raise team performance

Conhecimentos

Fashion marketing

Agency or brand-side experience

DTC and influencer marketing

Meta-heavy media & measurement

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Meta Ads Manager

Nova ecosystem

Descrição da oferta de emprego

Who We Are

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

Who We Are

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

• We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A Day In The Life

You’ll own a portfolio of 4–6 fashion and apparel accounts. These clients move fast — seasonal drops, trend-driven creative, influencer campaigns that need to be in market in days, not weeks. The growth constraints in fashion are usually one of three things: the brand is winning on product but losing on customer acquisition efficiency; they’re acquiring customers but not retaining them; or their creative is outpacing their targeting strategy (or vice versa). Your job is to find which one it is, build the roadmap, and hold the team to it.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
• Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
• Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
• Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
• Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
• Manage retention and expansion; lead renewals; grow MRR
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs
• Coach and give direct feedback to analysts and specialists

Role Requirements

• 6+ years in fashion or apparel marketing, agency or brand side
• Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
• Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
• Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
• Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
• Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
• Track record of retaining and growing accounts

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.