CPG Marketing Account Director

powerdigitalmarketing; Brasil; On-site; BRL 240,000 - 320,000; Full time

Job summary

Power Digital is seeking a Senior Client Lead to manage a portfolio of 4–6 CPG brands, spanning beauty, wellness, and food. You’ll diagnose growth constraints, map strategic routes, and align DTC, retail, and Amazon initiatives with data-driven recommendations.

In this role you’ll coach analysts, coordinate cross-functional teams, and maintain strong senior client relationships while leveraging our Iris, Nova, and Pulse platforms to drive measurable results.

Qualifications

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience.
• Understands how Amazon fits into a CPG growth strategy – share of search, ASIN architecture, buy box, sponsored vs. organic balance.
• Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods shape media investment decisions.
• Has an opinion on CPG measurement – MMM, incrementality testing, in-store vs. digital attribution.
• Fluent in upper-funnel channel strategy – content, SEO, YouTube, programmatic.
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization.
• Track record of retaining and growing accounts.
• Has managed senior clients who have strong brand opinions and needs to be met with confidence.

Responsibilities

• Employ AI technologies to enhance and optimize business processes.
• Coordinate cross-functional teams around a single account strategy.
• Run quarterly reviews – diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement.
• Own the senior client relationship.
• QBRs should drive decisions, not report history.
• Consult on channel mix across DTC, Amazon, and retail – understand cannibalization vs reinforcement.
• Manage retention and expansion; lead renewals; grow MRR in your portfolio.
• Build multi-threaded relationships with client contacts; ensure continuity.
• Coach analysts and specialists; provide timely feedback.

Skills

CPG marketing

DTC & retail

Amazon strategy

Client leadership

Team coaching

Tools

Nova ecosystem

Iris platform

Pulse

Power Circuit

Job description

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

You’ll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. This role centers on a comprehensive diagnosis of core business constraints impacting client growth, leveraging a deep understanding of the competitive landscape to identify and formulate strategic solutions. This includes pinpointing challenges across all points of sale – DTC/ecommerce acquisition, retail execution, Amazon market share erosion, or upstream strategic barriers like brand positioning – and developing a unified, data-backed strategy to overcome them.

CPG accounts tend to have opinions about their channels that predate the data. Part of this job is having the product, competitive, and retail fluency to challenge those assumptions with credibility.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes


• Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department


• Run quarterly Power Circuit reviews – diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client’s retail and DTC performance interact


• Own the senior client relationship


• QBRs should drive decisions, not report history


• Consult on channel mix across DTC, Amazon, and retail – understand how they cannibalize or reinforce each other and make a recommendation


• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy


• Manage retention and expansion; lead renewals; grow MRR in your portfolio


• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk


• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs


• Manage and develop 1-2 direct reports – run regular 1:1s, build development plans, and own their performance reviews


• Coach analysts and specialists; give specific, timely feedback

Role Requirements:

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience


• Understands how Amazon fits into a CPG growth strategy – share of search, ASIN architecture, buy box, sponsored vs. organic balance


• Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions


• Has an opinion on CPG measurement – MMM, incrementality testing, in-store vs. digital attribution


• Fluent in upper-funnel channel strategy – content, SEO, YouTube, programmatic


• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization


• Track record of retaining and growing accounts


• Has managed senior clients who have strong brand opinions and needs to be met with confidence

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)


• Net MRR across portfolio


• Client NPS (8+ avg)


• Monthly Service Expansion pipeline generationPower Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development


• Marketing Strategy, Development a