Copywriting Specialist – Copywriter

Jobtailor; Florianópolis; Presencial; BRL 100 000 - 167 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Copywriter focused on performance creatives for paid media in Florianópolis. You will craft briefs, guide narrative logic, and drive testing to improve CTR and ROAS. Collaboration with Design, Editing and Media is essential to translate strategy into final assets.

The role emphasizes data-driven creativity, strong writing, and the ability to adapt tone across platforms. Join a fast-paced team and shape compelling ad content.

Qualificações

• Proven experience as a Copywriter with a focus on performance creatives for paid media.
• Excellent writing and communication skills with mastery of persuasive structures.
• Able to adapt the brand’s tone for different audiences and platforms.
• Analytical mindset to interpret data and optimize campaigns.
• Familiar with performance metrics and creative testing logic.
• Proficient in briefing workflows for content, editing and static assets.

Responsabilidades

• Develop and structure content briefs, defining angles, hooks and messages for each creative.
• Translate rationale into editing briefs guiding pacing, cuts, captions and narrative logic.
• Create static ad briefs, defining visual concept and copy for image ads.
• Own creative performance: monitor CTR, CPA, ROAS, conversions and test ideas.
• Maintain a living library of learnings and scalable patterns.
• Collaborate with Design, Editing and Media to ensure briefs are executed as intended.

Conhecimentos

Copywriting for performance creatives

Persuasive writing

Hooks and storytelling

Brand voice adaptation

Analytical mindset

Ad metrics interpretation

Creative testing logic

Briefing workflow

Collaboration with multidisciplinary/跨

Meta Ads Manager

Google Analytics (GA)

Ferramentas

Notion

Trello

ClickUp

Meta Ads Manager

Google Analytics

Descrição da oferta de emprego

• Develop and structure content briefs, defining angles, hooks and messages for each creative based on the audience, funnel stage and learnings from previous campaigns.
• Translate that rationale into editing briefs, guiding pacing, cuts, captions, CTAs and the narrative logic of each video.
• Create static ad briefs, defining visual concept, information hierarchy and the copy for image ads.
• Act as the owner of creative performance: closely monitor ad metrics (CTR, CPA, ROAS, conversion rates), identify what's working, formulate hypotheses and propose a continuous testing routine.
• Maintain a living library of creative learnings, turning results into replicable and scalable patterns.
• Collaborate closely with Design, Editing and Media to ensure the strategic intent of the brief reaches the final asset intact.

Requirements

• Proven experience as a Copywriter with a focus on performance creatives for paid media.
• Excellent writing and communication skills, with mastery of persuasive structures (hooks, storytelling, CTAs).
• Ability to adapt the brand’s tone of voice for different audiences, platforms and funnel stages.
• Analytical mindset to interpret data, identify patterns and generate continuous improvement insights.
• Familiarity with performance metrics (CTR, CPA, ROAS, conversions) and the logic of creative testing.
• Proficiency in the briefing workflow (content, editing and static) and the ability to run the creative pipeline end-to-end.
• Strong interpersonal skills for effective collaboration with multidisciplinary teams (Design, Editing, Media, Retention).
• Creativity, proactivity and autonomy to propose ideas and take responsibility for results.
• Dynamism and adaptability to thrive in a fast-changing environment.
• Experience with Meta Ads Manager (Facebook/Instagram Ads) and reading performance dashboards.
• Familiarity with organizational and briefing tools (Notion, Trello, ClickUp or similar).
• Basic data analysis skills (Google Analytics, spreadsheets, BI tools).

Core Competencies

Demonstrates expertise in developing performance-driven creative briefs and analyzing ad metrics to optimize campaign effectiveness. Proficient in collaborating with multidisciplinary teams to ensure strategic alignment and execution of creative assets.

Highest-signal resume keywords

• Copywriting For Performance Creatives
• Ad Metrics Analysis (CTR, CPA, ROAS)
• Creative Briefing Workflow Proficiency
• Meta Ads Manager Experience
• Data Analysis Skills (Google Analytics)

ATS Optimization Keywords

Hard Skills

• Performance Metrics Analysis
• Content Brief Development
• Editing Brief Creation
• Static Ad Briefing
• Persuasive Writing
• Creative Testing Logic
• Data Interpretation
• Audience Adaptation
• Information Hierarchy Structuring
• Narrative Logic Development

Soft Skills

• Excellent Communication Skills
• Strong Interpersonal Skills
• Creativity
• Proactivity
• Adaptability

Industry Keywords

• Performance Creatives
• Paid Media
• Creative Pipeline Management
• Campaign Optimization
• Multidisciplinary Collaboration

Tools & Technologies

• Meta Ads Manager
• Google Analytics
• Notion
• Trello
• ClickUp