Content Strategist

Job Description

About You

You are someone who wants to influence your own development. You’re looking for a company where you have the opportunity to pursue your interests and grow professionally.

You bring to Applaudo the following competencies:

• Desirable Bachelor's degree in Marketing, Communications, Advertising, Information Technology, or a related field.
• +5 years of experience in content strategy, editorial planning, SEO, or a related role within marketing or digital media, preferably in the travel and hospitality industry.
• Proven track record of developing and executing successful content strategies across digital platforms.
• Strong understanding of SEO principles, content marketing tools, analytics platforms (e.g., Google Analytics 360, Adobe Analytics, Looker Studio), and heat mapping tools (e.g., Hotjar, Quantum Metric, ClickTale).
• Proficiency with CMS platforms such as Contentful, WordPress, Drupal, or Magento.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt content for various audiences and platforms.
• Experience collaborating with cross-functional teams—including creative, technical, and business stakeholders—in fast-paced environments.
• Ability to balance strategic thinking with hands-on content execution.
• Experience in online retail, hotel, or travel industries is a strong plus.

Responsibilities

You will be accountable for the following:

1. Content Strategy and Execution: Develop and own the overall content strategy for digital platforms, ensuring alignment with business goals and audience needs. Plan, create, and optimize content for web pages, mobile app blogs, landing pages, and microsites. Define content pillars and themes based on insights and objectives, and establish editorial standards for tone, voice, and messaging.
2. SEO and Performance Optimization: Conduct keyword research, apply SEO best practices, and optimize content for different customer journey stages. Use analytics and heat mapping tools to evaluate performance and refine strategies. Collaborate with UX, development, and marketing teams for technical SEO alignment.
3. Content Management and Collaboration: Manage editorial calendars, coordinate with stakeholders and contributors, and ensure content adheres to brand, legal, compliance, and accessibility standards. Oversee content updates and lifecycle governance.
4. Content Governance and Quality Assurance: Establish content governance frameworks, maintain documentation, and ensure high-quality, accurate, user-centered content. Drive improvements through performance evaluations and iterations.

Additional Information

At Applaudo Studios, we value trust, communication, respect, excellence, and teamwork. We treat each other with respect and admiration.

Apply today and join the best digital team in the region! We appreciate our team’s hard work and offer perks such as:

• Work from home
• Flexible schedule
• Celebrations
• Special discounts
• Entertainment area
• Flexible workspaces
• Great work environment
• Private medical insurance

Benefits may vary based on location and availability. Please request further information when applying.