Content and campaign operations manager

DiDi Global; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma renomada empresa de mobilidade busca um profissional experiente em operações de marketing. O candidato ideal terá mais de 3 anos de experiência e será responsável por desenvolver e executar campanhas de marketing integradas, focando em insights locais e tendências culturais. Este papel oferece a oportunidade de trabalhar em um ambiente dinâmico, com foco em inovação e colaboração multicultural.

Qualificações

• Experiência de mais de 3 anos em operações de marketing.
• Fluência nativa em português e inglês comercial.
• Conhecimentos em plataformas de e-commerce e redes sociais.

Responsabilidades

• Desenvolver estratégias para campanhas de marketing baseadas em insights locais.
• Implementar campanhas de marketing de ponta a ponta e coordenar com diversas equipes.
• Analisar dados de campanhas e otimizar estratégias em tempo real.

Conhecimentos

Comunicação

Análise de Dados

Trabalho em Equipe Multicultural

Formação académica

Bacharelado ou superior

Descrição da oferta de emprego

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

• Marketing Strategy: Based on local user insights and other information, formulate takeaway C-platform marketing strategy and integrated marketing calendar, including promotion activities, festival marketing, fission activities, KOL linkage etc.
• 2. Marketing campaign operation: vertically, it includes marketing campaign theme creativity, marketing game design, page construction and execution, and subsidy supply and investment strategy traction, etc.; horizontally, it collaborates with public relations & brand communication strategy, merchant supply strategy, and subsidy strategy of each department. Responsible for traffic exposure, transaction growth, and subsidy efficiency.
• 3. Localized operation: Design activities that meet local preferences by combining local cultural hotspots, user habits and holiday nodes (e.g. Mardi Gras, Black Friday).
• 4. Marketing Growth Opportunities: In takeaway consumption scenarios and local characteristics of the population circle, link KA, partner organizations and other types of resources, planning joint marketing activities.
• 5. Data review and iteration: Monitor campaign data and adjust strategies in real time to improve participation rate and conversion rate. We will continue to review the data for the effect of the campaign and precipitate an effective methodology.
• 6. Marketing Innovation: Based on the business direction and key strategies, combined with the existing marketing capabilities, we can continue to think about and optimize the product capabilities, and work with the product to build a complete product function to help improve the efficiency of the marketing campaign output. Explore the innovative takeaway marketing gameplay suitable for local market, collaborate with the product, and promote the functional update and iteration of related marketing product tools.
• 7. Integrate marketing BP and synergy: as a Business Partner, integrate the needs of marketing activities of various departmental platforms and formulate marketing plans.

Job Requirements:

- Bachelor's degree or above, preferably with overseas market growth, operation and communication experience.

- 3+ years of experience in user operation/integrated marketing. Experience in local O2O/e-commerce platform campaign operation is preferred.

- Experience in planning and operating large-scale internationalized consumer marketing activities is preferred (experience in marketing activities such as Black Friday, Christmas, Double 11, etc. is especially good)

- Familiar with local mainstream social/O2O/e-commerce platform campaign play (e.g. Instagram hot push, WhatsApp fission, local e-commerce promotion tools, etc.).

- Local native language communication skills (preferred). Business English communication skills.

- Strong communication skills, empathy, good at organizing and multi-cultural teamwork, able to take full initiative in multi-role projects and coordinate resources to drive goal achievement.

- Sensitive to data, strong analytical skills, proficient in SQL, with the ability to find key and breakthrough points from data to drive related construction and optimization.

- Solid understanding of user research and analysis methods, marketing creativity, keen market insights and ability to capture hotspots.

- Deep understanding of local culture, consumption habits and internet ecology, able to quickly capture local hotspots.

Role Responsibilities

Campaign Strategy Development:Develop C-end platform marketing campaign strategies and integrated calendars based on local user insights, key dates, and trends (e.g., major promotions, festivals, viral campaigns, KOL collaborations).

End-to-End Campaign Execution:Lead campaign implementation from theme ideation, gameplay design, page setup, and subsidy/merchant acquisition. Coordinate cross-functionally (PR, Brand, Supply, Subsidies) for traffic, GMV growth, and subsidy efficiency.

Localized Campaign Design:Create locally relevant campaigns leveraging cultural events, user habits, and regional festivals (e.g., Carnival, Black Friday).

Growth Opportunity Identification:Identify growth opportunities within delivery scenarios and local user segments. Plan joint campaigns leveraging key accounts (KA) and partners.

Data Analysis & Optimization:Monitor campaign metrics, adjust strategies in real-time, conduct post-campaign analysis, and refine methodologies for participation & conversion rates.

Marketing Innovation & Product Collaboration:Drive innovation in campaign mechanics. Collaborate with Product to enhance marketing tools and functionalities based on local market needs and business strategy.

Integrated Marketing Planning & Stakeholder Alignment:Act as Marketing Business Partner (BP), consolidate cross-departmental needs, and develop unified marketing plans.

Role Qualifications

Basic Qualifications:

• Bachelor's degree or higher.

• Native fluency in Portuguese. Business English or Chinese proficiency.

• 3+ years in user operations/integrated marketing. Local O2O/E-commerce campaign experience preferred.

• Experience in large-scale international consumer campaigns (e.g., Black Friday, Christmas, 11.11) is a plus.

• Familiarity with local social/O2O/E-commerce platforms & tactics (e.g., Instagram trends, WhatsApp viral mechanics, local promo tools)

• Excellent communication, empathy, and cross-cultural collaboration skills. Proactive in driving multi-stakeholder projects.

• Strong data acumen & analytical skills. Proficient in SQL to derive insights and drive optimization.

• Solid user research skills, marketing creativity, market insight, and trend-spotting ability.

• Deep understanding of local culture, consumer habits, and internet ecosystem. Ability to quickly identify local trends.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms