Content Analyst

VTEX; São Paulo; Presencial; BRL 30.000 - 70.000; Tempo integral

Resumo da oferta

Uma empresa inovadora está em busca de um Analista de Conteúdo para criar narrativas impactantes e estratégicas que fortaleçam a comunicação com os clientes. Neste papel, você desenvolverá estudos de caso, postagens de blog, eBooks e conteúdo para redes sociais, focando na otimização para SEO e automação de fluxos de trabalho. Se você é proativo, organizado e possui habilidades excepcionais de comunicação, essa é a oportunidade ideal para você se juntar a uma equipe dinâmica e desafiadora, contribuindo para o crescimento de uma plataforma de comércio de classe mundial.

Qualificações

• Experiência em criação de conteúdo estratégico para diferentes canais.
• Conhecimento em SEO e melhores práticas de otimização.

Responsabilidades

• Criar estudos de caso de clientes e conteúdo para blogs e redes sociais.
• Garantir que o conteúdo esteja sempre atualizado e otimizado para SEO.

Conhecimentos

Comunicação clara e eficaz

Organização

Iniciativa em automação de fluxos de conteúdo

SEO e práticas de otimização

Criação de conteúdo estratégico

Ferramentas

HubSpot

Semrush

Google Analytics

Descrição da oferta de emprego

As a Content Analyst, you will be responsible for creating strategic content that strengthens VTEX's communication with its customers and the market. Your main mission will be to develop customer case studies, blog posts, eBooks, social media copy, and email content for CRM.

Additionally, it will be essential to ensure that VTEX's content is always up to date and that customers receive the best information about the company's products and solutions. Your work will have a special focus on SEO optimization, ensuring that each piece is relevant and well-positioned in search engines. You will also support press release validation and spokesperson training.

To succeed in this position, it is essential to have clear and effective communication, be organized, and take the initiative in automating content workflows. Experience with tools such as HubSpot and Semrush will be a plus.

What you will do

• Create customer case studies, ensuring impactful narratives aligned with VTEX's objectives.
• Develop content for blogs, eBooks, social media, and email marketing campaigns for CRM.
• Ensure VTEX's content is always up to date, relevant, and optimized for SEO.
• Write persuasive and strategic copy for social media, boosting engagement and reach.
• Support the validation of press releases, ensuring institutional communication aligns with the company's strategy.
• Participate in spokesperson training, assisting in the construction of effective narratives and speeches.
• Implement content workflow automation initiatives to enhance efficiency and scale.
• Collaborate with internal teams to ensure that VTEX's product and solution communication is clear and impactful.
• Monitor and report content performance using tools such as HubSpot, Google Analytics, and Semrush for continuous analysis and optimization.

Who you are

• Experience in creating strategic content for different channels.
• Knowledge of SEO and best practices for search engine optimization.
• Familiarity with platforms such as HubSpot and Semrush.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Proactivity and initiative in automating content workflows.
• Interest and knowledge in technology, especially in the ecommerce sector.

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

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